OAKLAND, CA--(Marketwire - April 7, 2010) - In celebration of Earth Month, FilterForGood®, a partnership between Brita® and Nalgene® to help reduce bottled water waste, is hitting the road with Ben Harper and Relentless7 on the 5th annual Campus Consciousness Tour. Half rock tour, half environmental campaign, the Campus Consciousness Tour aims to inspire and activate students in an electric atmosphere, while leaving a positive impact on each community.
FilterForGood will help spread the message about reducing bottled water waste and motivate students to take action on campus. Proceeds from the tour will benefit student groups at each of the college campuses as well as the Surfrider Foundation.
FilterForGood recently teamed up with the Surfrider Foundation, a grassroots organization created to promote the importance of clean water, for a national campaign. To help students test their knowledge about the importance of water, FilterForGood and Surfrider created a "Do you know your H20?" quiz with Surfrider that can be taken on FilterForGood's Facebook page. FilterForGood and Surfrider hope to educate people about how all water is connected and precious.
"It's great to be able to shine some light onto the awesome work that is being done by everyone on the Campus Consciousness Tour. We're so glad to be a part of it, and to do our part to spread the good word," said Ben Harper, GRAMMY-award winning artist.
Each tour stop will begin with on-campus activities in the Eco-Village to help students learn how making small changes can make a big difference for the environment, like taking the FilterForGood pledge to drink filtered water in a reusable bottle instead of bottled water. Each day will end with a performance by Ben Harper and Relentless7. In addition to educating and mobilizing students, the tour also includes many greening elements and plans to have a minimal environmental impact.
Additionally, at each tour stop, FilterForGood will work with tour organizers Reverb, a 501(c)(3) non-profit organization, to identify local student groups who are doing their part to make a difference at their school and reward them with donations to help fund their projects.
To come along on the Campus Consciousness Tour please check out the tour dates below:
- April 15 - Northern Illinois University
- April 16 - Ohio University
- April 17 - Lycoming College
- April 20 - Baltimore Collegetown Consortium
- April 21 - Wake Forest University
- April 22 - Charlottesville Pavilion
- April 24 - Vanderbilt University
For more tour details, visit CampusConsciousness.org
FilterForGood
Each year, Americans purchase billions of plastic water bottles. Aside from the environmental impact of all that waste, Americans are spending a great deal on bottled water. Brita partnered with Nalgene to launch the FilterForGood campaign, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Since the campaign launched in 2007, more than 180,000 people have taken the pledge to reduce their bottled water waste, keeping an estimated 189 million disposable bottles out of landfills. Visit http://filterforgood.com to learn how you can make a difference.
Campus Consciousness Tour
Half rock tour, half environmental campaign, the Campus Consciousness Tour aims to inspire and activate students in an electric atmosphere while leaving a positive impact on each community the tour visits. In addition to educating and mobilizing students to take action, CCT includes many greening elements and is run to have a minimal environmental footprint. The Campus Consciousness Program is an initiative of the non-profit organization Reverb. http://campusconsciousness.org.
Reverb
Founded in 2004 by Guster's Adam Gardner and environmentalist Lauren Sullivan, Reverb educates and engages musicians and their fans to take action toward a more sustainable future by providing comprehensive greening programs for concert tours, while conducting grassroots educational outreach to activate concert goers at concerts and online. http://reverb.org.
Contact Information:
Press Contacts:
Georgeanna Smith
Edelman
415.486.3201
georgeanna.smith@edelman.com
Drew McGowan
Brita
510.271.7499
drew.mcgowan@clorox.com
Consumer Inquiries:
The Clorox Company
1-800-24-BRITA
www.brita.com/us/contact-brita
For more on Brita visit:
http://www.filterforgood.com
http://www.facebook.com/BritaFilterForGood
http://www.twitter.com/FilterForGood
