Virgin HealthMiles CEO Christopher Boyce to Speak About Power of Prevention in Lowering Healthcare Costs During Bloomberg Link "Health and America" Briefing

Framingham, Massachusetts, UNITED STATES


BOSTON, MA--(Marketwire - April 21, 2010) -  Virgin HealthMiles, a leading provider of employee health and productivity programs that reward individuals for getting healthy, today announced the company's CEO, Christopher Boyce, will be a featured participant at the Bloomberg Link "Health and America" briefing taking place April 27 in Chicago. Boyce will participate on a panel discussion entitled, Prevention Now Pays Later. Joining Boyce on the panel will be Raja Rajamannar, senior vice president and Chief Innovation and Marketing Officer for Humana, Inc., and Scott P. Serota, president and CEO of Blue Cross and Blue Shield Association. The panel participants will be interviewed by Jim Kirk, U.S. Government Team Leader for Bloomberg News.

The panel will discuss how alternative wellness strategies that encourage healthy behavior have the potential to stave off illness later and save both companies and individuals health care expenses in the long term. Panelists will review various strategies being employed in the market; the links between bad behaviors, the preponderance of chronic conditions and rising medical costs; and how some organizations are successfully incentivizing employees towards healthy goals.

About the Panel  
Who: Christopher Boyce, CEO, Virgin HealthMiles
What: "Prevention Now Pays Later" panel discussion
When: Tuesday, April 27, 2:45 p.m.
Where: The University of Chicago Gleacher Center
  Chicago, IL

To learn more about the panel, visit http://www.bloomberglink.com/gatherings_agenda.php?gathering=17

About Virgin HealthMiles
Virgin HealthMiles provides employee health programs that pay people to get active. The company's Pay-for-Prevention™ approach, based on physical activity and healthy lifestyle change, attracts an average of 40 percent of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. The program is offered by employers, government entities, and insurers. Over 120 industry leaders representing more than 500,000 employees across the U.S., including American Diabetes Association, Commonwealth of Kentucky, Hospital Corporation of America-Shared Services, Shands Jacksonville Medical Center, and SunGard, have selected Virgin HealthMiles' award-winning program for their employees. The company is a member of Sir Richard Branson's Virgin Group. For more information, visit www.virginhealthmiles.com.

Contact Information:

MEDIA CONTACT:
Kathy Wilson
Tier One Partners
781-652-0499