BrightRoll Continues Rapid Growth With Key Additions to Sales Team and Expansion Into New Markets

Leading Ad Network Meets Growing Demand for Online Video Ads With Expanded Sales Force, New Offices

SAN FRANCISCO, CA--(Marketwire - May 4, 2010) -  BrightRoll, the leading branded video advertising network, today announced the addition of five new members to its growing sales team and the opening of its Tampa, FL and Detroit, MI offices. New hires Dennis O'Neill, Jenn Bove, Michelle Quicho, Sara Nelson and Ryan Wistreich bring with them more than 40 combined years of media and advertising experience; their addition to BrightRoll underscores the company's rapid growth. Together, these new hires will help BrightRoll continue to meet the demand for high-quality video advertising inventory, expand the company's presence in the US and its commitment to Spanish-language content targeting.

Among the new additions to the BrightRoll team is Jenn Bove, who joins as sales director for the Southeast based in Tampa, FL. Bove has over ten years of media sales experience and has held positions at MySpace, Yahoo!, and most recently, Fox Audience Network.

Heading up BrightRoll's new Detroit office is Michelle Quicho, who joins as sales director. Quicho joins BrightRoll most recently from Fox Audience Network. She has over ten years of agency experience and held previous sales positions at MySpace and US News & World Report.

Dennis O'Neill joins as sales director in BrightRoll's New York office, where he will lead a team focused on building the company's core business of tier-one advertisers and ad agencies. O'Neill most recently spent seven years at Univision Communications.

Also joining the New York office as an account director is Ryan Wistreich. Wistreich comes to BrightRoll after four years at MediaVest, where he was Digital Media Supervisor and worked with such clients as P&G, Samsung, EDS and Sunny D.

Sara Nelson joins BrightRoll's Los Angeles office as an account director. She most recently held a sales position at SmartMoney magazine and brings more than ten years of media planning experience to BrightRoll. She also previously held positions at Initiative, Carat and Saatchi & Saatchi.

"BrightRoll's rapid growth further validates our mission to connect top-tier advertisers with high-quality video inventory, and is evidence of the category's potential to dominate online advertising," said Tod Sacerdoti, CEO BrightRoll. "These five new team members bring to BrightRoll a diverse set of skills and experience that will allow us to sustain our momentum as we continue to push the space forward."

According to comScore's January Video Metrix report, BrightRoll reaches more than 47 million unique viewers each month and has a 27 percent viewer penetration rate. BrightRoll has been ranked among comScore's top 10 video properties in the United States since May 2009, became the third largest property in July 2009 and continues to be the dominant ad network to appear on this list.

About BrightRoll

BrightRoll is the world's largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll's proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at

Contact Information:

For More Information:

Lindsey Scott or Jason Throckmorton
Phone: 415-625-8555
Email: brightroll(at)launchsquad(dot)com