SEATTLE, WA--(Marketwire - June 2, 2010) - Mercent™, a leading provider of on-demand marketing solutions for retailers, today announced Frank Kochenash and Gregg Tate have joined the company as Vice President of Client Services and Director of Client Services respectively. The two seasoned executives bring to Mercent exceptional customer service experience within the retail and digital technology arenas to deliver expanded professional client services to Mercent's growing retailer portfolio.
Frank Kochenash is an expert in digital strategy and operations and structuring engagement teams to deliver maximal value to Fortune 500 and mid-market organizations. As VP of Client Services at Mercent, he focuses on service delivery excellence, customer satisfaction and development of Mercent's channel expertise and Mercent Performance Services team to better serve the company's broad portfolio of brand name Tier 1 retail clients. Prior to joining Mercent, Kochenash served as Vice President of Strategy and Innovation at Razorfish (Publicis Groupe), a digital marketing services and technology agency, where he managed a team of performance marketing analysts and consultants serving the company's top corporate accounts. Prior, he held leadership positions at Amazon.com and McKinsey and Company and was an Officer in the United States Navy. A Marshall Scholar, Kochenash earned his Master's Degree from the Imperial College at the University of London and Bachelor of Science Degree in Systems Engineering from the United States Naval Academy.
Gregg Tate comes to Mercent with deep expertise in advertising program analytics, reporting, organizational best practices and client marketing strategy and delivery. As Director of Mercent Client Services, Tate oversees the company's growing portfolio of brand name retailers who utilize Mercent's award-winning Mercent Retail™ online channel management solution. This includes responsibility for the company's client engagement strategy to ensure Mercent clients continue to achieve their online sales and marketing goals. Tate has over 16 years of professional experience specifically in the digital marketing and technology arena. Tate is a 10-year veteran of Razorfish where he led a team of direct client account managers. He received his Bachelor of Arts degree from Washington State University.
According to Eric Best, Mercent CEO, "Frank and Gregg bring a wealth of professional expertise and passion for customer service excellence that mirrors Mercent's corporate values and client service track record. In light of our growing client portfolio and expanding performance marketing services programs, this is an important investment in experience and talent at the right time for Mercent."
Kochenash and Tate will join Mercent next week at the largest eCommerce tradeshow in the nation -- Internet Retailer Conference & Exhibition (IRCE), which is being held at the McCormick Place West in Chicago June 8-11, 2010. The Company will be an active participant at IRCE, an event that represents the largest gathering of Tier 1 brand name online retailers, hundreds of mid-to-small size eRetailers and industry experts, pundits, media and analysts.
As an exhibitor, Mercent is located at Booth #205 providing interactive demonstrations of Mercent's award-winning Mercent Retail online marketing and channel management platform; detailing Mercent's newest product releases and offerings; and registering guests for a chance to win an Apple iPad. Mercent is also featured as a marquis presenter at this three-day retail event and will head-up a dynamic session entitled "Secrets to More Nimble eMarketing" with its Internet Retailer Top 250 client FootSmart. The session is scheduled for Wednesday, June 9th from 11:15 am - 12:00 pm CST. Mercent will post exclusive, real-time summaries and reviews of various IRCE panels and speeches on the Mercent Blog and Twitter.
Those interested in coordinating a pre-scheduled meeting with Mercent at IRCE can contact sales@mercent.com or call 206.832.3924. Additional information regarding the Mercent Retail shopping feed and product feed solution; Mercent Retail™ Social shopping service; Mercent Performance marketing service; and/or the company's complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.
About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider and certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.
Contact Information:
Mercent PR Contact:
Kristine Szarkowitz
(Tel: ) 206.310.5323