Personal Finance Resource Acquires Home-Account

Home-Account's Consumer Mortgage Platform Will Be Incorporated Into Innovative New Personal Finance Tools From

SAN MATEO, CA--(Marketwire - July 29, 2010) -  Consumer money resource today announced that it has acquired mortgage-finding service Home-Account for an undisclosed sum. The company plans to continue development of the Home-Account mortgage platform to provide more homeowners and prospective homebuyers with a transparent mortgage shopping experience. also plans to scale the Home-Account decisioning platform to other financial products to help consumers make better financial decisions.

Home-Account provides consumers with detailed and clear mortgage rate, program and fee quotes so they can quickly and confidently choose the right lender for their situation. The company has received a number of industry and media awards, and is an alumni presenter and exhibitor at both Finnovate and Demo. will incorporate the company's tools into its upcoming new mortgage platform. The technology will also be scaled to deliver a similar level of transparency and empowerment into tools designed for a wide range of comparable financial decisions. plans to launch a new suite of free mortgage, debt and credit tools later this year designed to help consumers make smarter money decisions. Additionally, will use the Home-Account platform to provide high-profile financial services sites with tools and solutions to offer directly to their visitors and users.

"Home-Account is a respected consumer brand with an approach and toolset that is perfectly aligned with our goal of demystifying and simplifying personal finance decisions for consumers," said Ethan Ewing, president of "By leveraging Home-Account's expertise and technology, we can more quickly build the most robust mortgage platform and experience on the Web." currently offers expert advice on a wide range of personal finance topics through its proprietary content, research tools, and a unique question and answer service called Ask Bill that provides free, personalized advice to consumer money questions. In addition, the company offers a money savvy quiz called Bills IQ that helps consumers gauge their financial strengths and weaknesses.

About is the leading resource for free and personalized money help. Founded by a group of financial experts committed to helping consumers save time, money and stress, is designed to give consumers confidence in making money decisions. The site offers useful information, powerful tools, and real money experts to give consumers the information they need in the way they want it.

Contact Information:

Press Contact:
Michael Azzano
Cosmo PR