Answers.com and 5min Media Launch Video Answers

NEW YORK, NY--(Marketwire - July 29, 2010) -  5min Media, the Web's largest video syndication platform, and Answers.com^® (NASDAQ: ANSW), creators of the leading answer engine, which includes the properties WikiAnswers® and ReferenceAnswers™, introduced a new medium on Answers.com: video.answers.com, which includes up to 200,000 premium videos from 5min Media's vast syndication library.

5min Media, which has syndicated videos on Answers.com for over a year, expanded its relationship with the Q&A site by providing a comprehensive video solution that includes its vast library of syndicated video content, VideoSeed. The partnership enables both companies to improve monetization for media content served on Answers.com.

The video selection on Answers.com includes tips, how-to guides and visual demonstrations from experts across a multitude of fields. Categories like Product Reviews, Green Living, Travel Tips, and Diet & Nutrition, appeal to the site's diverse audience.

The new video property enables Answers.com to offer a more compelling user experience by adding video to its current consumer offering, while providing 5min Media additional exposure and distribution on Answers.com's 9 million community-generated answer pages and its audience of 40 million unique visitors in the U.S. (comScore, June 2010) and 72 million unique visitors worldwide (comScore, May 2010).

"Our mission is to offer answers about anything, accessible on a range of platforms and formats," said Answers.com Chairman and CEO, Bob Rosenschein. "5min Media provides us the opportunity to offer answers in video form in addition to our community-generated and reference content. Now Answers.com delivers the answers best displayed with instructional visuals -- like how to create ringtones for your iPhone or how to make the perfect steak."

"Our goal is to enable sites like Answers.com to easily enter the emerging online video space by creating a comprehensive and dynamic video experience for their users in one simple step," said Ran Harnevo, CEO of 5min Media. "Advertising dollars are pouring into the online video market, creating an immediate need for more inventory. 5min Media is able to create this inventory by giving site publishers a one-stop video solution with our video section and VideoSeed technology."

About Answers Corporation
Answers Corporation (NASDAQ: ANSW) owns and operates Answers.com, the leading Q&A site, which includes WikiAnswers and ReferenceAnswers. The site supports English, French, Italian, German, Spanish, and Tagalog (Filipino). WikiAnswers is a community-generated social knowledge Q&A platform, leveraging wiki-based technologies. Through the contributions of its large and growing community, answers are improved and updated over time. The award-winning ReferenceAnswers includes content on millions of topics from over 250 licensed dictionaries and encyclopedias from leading publishers, including Houghton Mifflin, Barron's and Encyclopedia Britannica. (answ-g)

About 5min Media
5min Media operates the Web's largest video syndication platform and the largest destination site for vertical lifestyle and instructional videos. 5min Media reaches engaged and targeted audiences of passionate consumers through its network of more than 600 niche websites, and attracting more than 30 million monthly unique viewers. The 5min Media video library comprises more than 200,000 short-form videos from some of the world's largest media companies, as well as the most innovative independent producers. For more information, visit http://solutions.5min.com.

Contact Information:

Media Contacts
LaunchSquad for 5min Media
Gavin Skillman and Lindsey Scott
5min @ launchsquad.com
(212) 564-3665

Answers.com
Bruce D. Smith
CFA for Answers.com
Chief Strategic Officer
bruce @ answers.com
(646) 502-4780