The Drobo Invasion Continues as Data Robotics Reaches Record Sales Levels With Award-Winning Products

New Drobo FS and DroboElite Fuel Company Growth by Delivering Unprecedented Simplicity and Value to Small and Medium Businesses Worldwide


SANTA CLARA, CA--(Marketwire - August 3, 2010) -  Data Robotics, Inc. ("Drobo"), the company that is changing the way the world stores and protects digital content, today announced record sales levels on the heels of its new Drobo FS launch in April and unprecedented demand for its innovative DroboElite platform that is designed for virtual server environments. In addition, the company has recently received widespread industry recognition for its innovative, easy-to-use storage systems that are rapidly re-defining how small and medium businesses are managing their growing digital assets. 

"Data protection and management just need to get easier for everyone, and our growth speaks volumes to the data-safe and ease-of-use value proposition that our customers appreciate from their Drobos," said Tom Buiocchi, chief executive officer, Data Robotics, Inc. "Most small and medium businesses don't have the luxury of a dedicated army of storage experts, so we strive to deliver all the best storage benefits without the cost or complexity."

In April, Data Robotics introduced the Drobo FS, a breakthrough Drobo designed for simple, expandable file sharing. The product has since achieved the fastest ramp in the company's history, more than doubling its forecasted sales. The Drobo FS provides a strong complement to the DroboElite, the company's highest end product designed for virtualized environments, which itself grew over 50% in the last 3 months. Additionally, the Drobo product line received a number of industry accolades, including:

  • Drobo FS Receives Network Products Guide "Best Network Video Storage" Award
  • Drobo FS Named "Great Idea in Gear" by Popular Science
  • America Business Awards New Product of the Year Finalist (DroboElite)
  • MacWorld UK Editor's Choice (Drobo S)
  • Best of Microsoft TechEd (DroboElite)
  • DroboElite Received PC Pro & IT Reviews Recommended Award
  • Named Red Herring "Top 100 North America Tech Startup"
  • Named CRN "Emerging Tech Vendor"

"Proclaiming simplicity and great value does not make Drobo special in our industry ...but what does make it stand out is that it seems to have really cracked the code on these points for small and medium businesses," said Mark Peters, senior analyst, Enterprise Strategy Group. "Furthermore, its BeyondRAID technology allows for sophisticated data protection without legacy complexities, and customers seem to love that combination."

About Data Robotics
Data Robotics, Inc., the company that delivers the best storage experience ever, develops the award-winning Drobo family of automated storage products that are designed to ensure data is always protected, accessible and simple to manage. Based on the patented and proven BeyondRAID technology, Drobo provides an unprecedented combination of advanced data protection features and ease-of-use. For more information, visit Data Robotics at www.drobo.com.

Data Robotics, Drobo, DroboPro, DroboElite, and BeyondRAID are trademarks of Data Robotics, Inc., that may be registered in some jurisdictions. All other trademarks used are owned by their respective owners. 

Contact Information:

Media Contacts:
Jim Sherhart
Data Robotics, Inc.
408-567-3151
jsherhart@drobo.com

Katie Watson
Voce Communications
408-439-2002
kwatson@vocecomm.com