Sears and Kmart Help Shoppers Save for the Upcoming Holiday Season

National Survey Shows Consumers Are Thinking Ahead When It Comes to Spending During the Holidays, but Need Help When It Comes to Saving Money

HOFFMAN ESTATES, IL--(Marketwire - August 13, 2010) - While summer temperatures are still on the rise, many Americans are already planning for the upcoming holiday season. According to a new national survey conducted by Sears (NASDAQ: SHLD) and Kmart, 60 percent of Americans have put money into a savings account to save for a specific time of year, such as the winter holidays. Beyond this, 42 percent say they will rely on savings opportunities, such as rewards, points programs or coupons, even more now than they did last year.

In response, Sears and Kmart are bringing back the Christmas Club card to help consumers budget for the holidays and save money over time, without incurring credit card interest or debt.

"Sixty-seven percent of Americans feel guilty that they aren't saving enough money, so we want to make it as easy as possible for them to budget and save for the upcoming 2010 holiday season," said Susan Ehrlich, president, Financial Services, Sears Holdings.

These survey numbers are significantly higher for multicultural audiences. Of those surveyed, 70 percent of African Americans and 58 percent of Hispanics feel guilty for not saving enough money.

When activated between now and Oct. 31, Christmas Club card users will earn a three percent reward -- up to a maximum $100 -- based upon the value they have on their cards on Nov. 15, 2010. The reward will be added to customers' Christmas Club cards by Nov. 24, 2010.To activate cards or add additional value, customers can visit any Sears or Kmart store location, or online at or

Customers can start their Christmas Club cards with as little as $5, and can add value as often as they want at any one of Sears Holdings' approximately 3,900 full-line and specialty retail stores, or online.

There are no fees associated with the Christmas Club card, and the value on the card will not expire. Cash or credit refunds are not allowed except where required by law. All Christmas Club cards can be redeemed at Sears, Kmart, Lands' End and The Great Indoors store locations, as well as,,, and

Sears / Kmart Christmas Club