Virgin HealthMiles to Share Survey Data and How to Keep Employees Engaged in Corporate Wellness During Free Webinar

Framingham, Massachusetts, UNITED STATES

BOSTON, MA--(Marketwire - October 21, 2010) -  Virgin HealthMiles, a leading provider of employee health and productivity programs that reward individuals for getting healthy, today announced it will host a free webinar sharing how to keep employees engaged in workplace wellness programs and proven strategies employers can implement to drive higher participation in their employee health promotion efforts.

The webinar, "Promoting Participation: What Keeps Employees Engaged?" will be held Wednesday, October 27, 2010, from 2:00 p.m. - 3:00 p.m. ET.

Participation in traditional employee health programs averages less than 15 percent, while Virgin HealthMiles' participation averages 40 percent. During this webinar, Virgin HealthMiles' Senior Vice President of Marketing and Member Engagement, Tom Abshire, and Senior Director of Client Services, Ed Dougherty, will share survey results from employees and best practices from clients regarding effective strategies they've implemented to successfully impact employee participation in their corporate health programs, including:

  • Financial incentives
  • Goal setting and tracking
  • Challenges and competitions
  • Social engagement

Participants will discover how the combination of incentives, leading technology, and a positive employee experience provide the motivation and tools employees need to stick with workplace health programs and their new, healthy behaviors for the long term.

To register for the live webinar, please visit:

A free recording of the webinar will be available on the Virgin HealthMiles website at:

About Virgin HealthMiles
Virgin HealthMiles provides employee health programs that pay people to get active. The company's Pay-for-Prevention™ approach, based on physical activity and healthy lifestyle change, attracts an average of 40 percent of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. The program is offered by employers, government entities, and insurers. Over 120 industry leaders representing more than 500,000 employees across the U.S., including American Diabetes Association, Intuit, OhioHealth, Ochsner Health System, MWV, Protective Life, SunGard, SunTrust, and Timberland have selected Virgin HealthMiles' award-winning program for their employees. The company is a member of Sir Richard Branson's Virgin Group. For more information, visit

Contact Information:

Media Contact:
Daisy Wall