Musician's Friend Celebrates the Holidays With B.B. King

Music Instrument Retailer Launches Its December Issue With the King of the Blues and Showcases Its Limited-Edition Gibson Lucille Guitar, Inspired by the Artist

MEDFORD, OR--(Marketwire - November 23, 2010) - Musician's Friend, a top 50 Internet retailer and the largest direct marketer of musical instruments in the United States, has partnered with Gibson Custom Shop to honor blues legend B.B. King by designing an exclusive, limited-edition run of five gem-inspired colors of Gibson Custom Lucille Electric Guitars. As a tribute to the reigning king of the blues and recording artist, King is featured with the guitars on the cover of the soon-to-be-launched Musician's Friend December catalog.

Identical to the guitar King plays onstage for countless concerts every year, Gibson's Custom Lucille model is built to his own specifications and for the first time is available in a special limited run of five gem-inspired colors. Only 25 of each guitar will be produced worldwide and they will be available in the U.S. only in the Musician's Friend catalog and online at

"We're all huge fans of B.B. King at Musician's Friend, and we are very excited to feature him in our 2010 holiday catalog," said Craig Johnson, chief executive officer, Musician's Friend Inc. "This is the first time we've launched the exclusive, gem-inspired Lucille guitars in time for the holiday gift-giving season."

B.B. King Lucille Electric Guitar
The B.B. King Lucille Guitar features a laminated maple top, solid maple center block, and a special laminated maple neck and ebony fingerboard. The name "Lucille" is scripted in mother-of-pearl on the headstock with gold-plated hardware. Only 25 of each guitar will be produced worldwide. Each guitar is $3,699.00. These limited edition guitars come in Sapphire Blue, Amethyst Purple, Diamond White, Ruby Red, and Emerald Green.

The limited edition Lucille Guitars will be available Nov. 30 in the U.S. only in the Musician's Friend catalog and online at

About Musician's Friend
Musician's Friend, Inc., is a top 50 Internet Retailer and the largest direct marketer of musical instruments in the United States. Musician's Friend is a wholly owned subsidiary of Guitar Center, the world's leading retailer of musical equipment. Musician's Friend, Inc., was founded in 1983 and is headquartered in Medford, Oregon. With more than 70,000 unique products for sale, the company covers a wide range of musical needs, including guitars, basses, amplifiers, keyboards, live sound, recording equipment, drums, percussion, woodwind, brasswind, and orchestral stringed instruments, as well as related accessories that are marketed through its print catalogs and websites, including

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Media Contacts:
Kami Toufar

Adam Silverman
Musician's Friend

B.B. King Lucille Electric Guitar Musician's Friend December Catalogue