DANA POINT, CA--(Marketwire - December 6, 2010) - Best of Times, an entertainment equipment and outdoor lifestyle company, today announced that it has secured licensing rights from the University of Southern California (USC) to add a custom USC Trojan wrap to its flagship product, the Best of Times Bar. The wrap transforms the high-quality portable bar into a USC-themed centerpiece.

The patented, professional-quality Best of Times Bar can be assembled anywhere in less than 5 minutes without any tools, so sporting enthusiasts can spend even more time hosting and enjoying the party. The L-shaped unit includes a bar-level shelf, ample storage and a drop-in waterproof cooler to keep up to 18 cans or bottles icy cold, four padded barstools, an umbrella, and a classic tan wrap. Including the new USC option, a multitude of customizable wraps allow customers to transform the Best of Times Bar for any occasion. The assembled unit can also accommodate an optional side table for a grill stand, and comes with matching wraps. The entire bar disassembles and stores in a travel-ready bag with wheels for easy transport all season long.

Now the Best of Times Bar is becoming an even better choice for demonstrating Trojan pride while tailgating at USC games and other events that revolve around celebrating a favorite team -- both at home and on the road.

"My son is a USC alum and played football there, so we're thrilled to begin this partnership," says Robert DeMars, CEO of Best of Times and creator of the Best of Times Bar and other exceptional outdoor lifestyle products including Weber's Q grill, the number-one barbecue line in the country. 

DeMars' primary reason for securing this particular license was customer requests -- something the company takes seriously as they select new partners in their current pursuit of licenses with professional and collegiate sports teams. The goal is to make the signature bar customizable for superfans across the country on game-day, while also providing an everyday entertaining solution.

"The Best of Times Bar is perfect for tailgaters, because it's portable and still creates an impressive visual presence," says DeMars. "We're pleased to give fans an improved option for showing team spirit wherever they are."

Due to its solid construction, durable design and UV-protected fabric to prevent fading in the sun, the portable bar is attracting its share of attention from caterers, professional party planners and equipment rental companies. It's also a popular choice with RV and camper crowds, home party hosts and professional event planners. The practical, versatile entertainment system provides the next generation of party equipment on the go, and the affordable price allows every party host to throw memorable events without spending a fortune.

The company's pursuit of additional licensing means it's continually adding new image options. Check the website often for your opportunity to show team spirit with a custom image wrap for the Best of Times Bar -- or to share your suggestions.

The Best of Times Bar is available at big box retail, hardware and pool and patio stores, as well as through SkyMall and www.bestoftimesbar.com. The Best of Times Bar includes the bar, umbrella, four barstools and rolling travel bag and complimentary shipping for $699 (or with the optional side table for $799). Additional wraps sell for $99 to $150 each.

ABOUT THE UNIVERSITY OF SOUTHERN CALIFORNIA AND ITS TRADEMARK LICENSING PROGRAM: The University of Southern California, established in 1880 and located in Los Angeles, is widely recognized as one of the world's leading private research universities. USC currently enrolls 35,000 students, which includes more international students than any other U.S. university. In addition to academic excellence, USC has a rich tradition of athletic success ranking among the top NCAA universities in National Championships, All-Americans, Olympians and Heisman Trophy winners.

The USC Office of Trademark & Licensing Services was created in 1976 to protect the USC name and identifying marks, making it one of the first collegiate licensing programs in the nation. By licensing products that feature the university's marks, USC seeks to preserve and promote the university's long standing reputation as a center of academic and athletic excellence. For more information please visit www.usc.edu/trademarks

ABOUT THE BEST OF TIMES: Founded by Robert DeMars -- creator of numerous outdoor and lifestyle products including the successful Q line of Weber grills -- the Dana Point, Calif.-based Best of Times is dedicated to providing the highest levels of quality and innovation in entertainment and outdoor lifestyle solutions. Best of Time's flagship product, the Best of Times Bar, provides everything you need to celebrate any event, at home or on the go. The patented, professional-quality bar can be set up anywhere in less than five minutes and easily customized with interchangeable image wraps to match any décor or set the tone for every party you throw. Best of Times is committed to helping its customers create the ultimate events at an affordable price. The Best of Times Bar is a tailgater's dream and perfect for party enthusiasts from all walks of life. For more information, visit www.bestoftimesbar.com or call (949) 661-6474. 

Contact Information:

Lauren Ellermeyer
Beyond Fifteen Communications