Respected U.S. Government Strategist Stephen O. Rossetti Joins Cinsay, Inc. Board of Directors

LOS ANGELES, CA--(Marketwire - January 4, 2011) - Stephen O. Rossetti, President of Markquest, the Washington-based consulting and government relations firm, has joined the Cinsay, Inc. Board of Directors; it was announced today by Christian Briggs, Chairman of the Board, Cinsay, Inc. Cinsay, Inc. is an integrated media, software and e-commerce company whose proprietary video player technology allows for unprecedented marketing and sales capabilities in the enterprise e-commerce sector.

"We are pleased to welcome Stephen to our Board, and we look forward to his guidance and insight as we enter into the next phase of Cinsay's expansion," said Briggs in making the announcement. "He brings a unique blend of government and private sector experience, particularly in the areas of federal finance and defense, as well as an acute understanding of the Washington and political landscape that will be invaluable as we chart the company's course and begin to apply our new technology to help the government work better, faster and cheaper. Steve has already started assisting us in navigating the government structure, while laying the important groundwork needed for us to work with government entities. We are extremely grateful for the unique base of knowledge he brings to our board."

"The Cinsay technology is extraordinary. The e-commerce, social media and communications capabilities have great potential for improving citizen-to-government services as well as inter- and intra-agency collaboration. Federal, state and local governments are seeking better and more secure and efficient ways to interact with citizens and improve communications across agencies. The Obama Administration, the Congress and state officials have made this government collaboration and electronic citizen outreach a top priority. I believe the government can greatly benefit from the application of the Cinsay technology suite," added Rossetti. "I'm looking forward to helping the company make the most of opportunities there in every way I can."

Cinsay recently announced agreements to drive product sales for numerous brands, including Harrah's Interactive Entertainment World Series of Poker "WSOP," as well as for "The American Outdoorsman" and Chicken Soup For the Soul brands. The company also has announced the formation of a dedicated health/beauty/skin/personal care subsidiary called CinsaYtions, which already has numerous celebrity contracts in place, including those with Montel WIlliams, "The View's" Elizabeth Hasselbeck, and Supermodel and TV host Kim Alexis.

Stephen O Rossetti is one of Washington's most respected and well-known government reform strategists who has been honored for his service by the U.S. President, the Congress and the Secretary of Defense. He currently serves as the President of Markquest, Inc., a consulting and government relations organization.

Prior to forming Markquest, which represents companies in the defense and national security industries, as well as finance, technology and human resources, Rossetti served with the Office of the Secretary of Defense where he was appointed to oversee numerous business process reforms including an overhaul and integration of various human resource, finance and technology processes as well as improvements to the operations and management of the $17 billion a year military on-base business network. Prior to his service with Defense, he was a professional staff member of the Readiness Subcommittee of the House Armed Services Committee where he assisted members of the Committee in exercising oversight over the $100 billion-plus infrastructure of the Department of Defense including logistics, base operations, combat preparedness, on-base business programs and technology. While at the committee, he also worked on chemical weapons disarmament issues. Rossetti serves on the Board of Electronic Control Security, Inc.

More About Cinsay, Inc. Cinsay, Inc. delivers groundbreaking media and e-commerce experiences through its next-generation video, advertising, and e-commerce enterprise platform. Leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers, and content owners to target their customers across the web, social, and mobile channels. The Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary e-commerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.

Based in Austin, Texas, with offices in Dallas and Los Angeles, Cinsay is a privately-held company.

Contact Information:

PGPR for Cinsay, Inc.
Paul Gendreau