Venmark International Product Release Report Explains 10 Fatal News Release Errors

WELLESLEY, MA--(Marketwire - January 12, 2011) - Venmark International is offering a concise report that describes the 10 most common and costly errors that small companies make when preparing product news releases and how to prevent them.

"The 10 Most Common Mistakes Companies Make When Preparing Product Releases" report clearly explains these typical, but significant errors which include: boasting and exaggeration, promising editors that you will advertise, poor quality photographs, making assumptions about technical knowledge, writing too much copy, and trying to cover too many topics in one press release.

In addition to providing specific recommendations, "The 10 Most Common Mistakes Companies Make When Preparing Product Releases" report describes product publicity opportunities, discusses how and why inquiries lead to sales, and addresses the role of product publicity and the impact of link popularity on web search results and organic search engine optimization.

"The 10 Most Common Mistakes Companies Make When Preparing Product Releases" report is available at

About Venmark International

Venmark International was founded by Steven M. Stroum, a seasoned marketing professional, to help small- and medium-sized companies take full advantage of their publicity opportunities. Steve started Venmark from a spare room at his home in Newton, MA and within a few short months moved to nearby Wellesley. By the end of his first year in business the firm had 10 employees and dozens of clients. In recognition of Venmark's contribution to the success and growth of numerous small companies, he was selected to serve on the Commonwealth of Massachusetts Small Business Task Force and was later appointed as one of 18 Small Business Advisors to the Governor of Massachusetts.

Venmark's contribution to the small business community was recognized further when he was selected by the International Rotary Foundation to tour South Korea for six weeks as an Ambassador. Steve has addressed the Boston Chapter of the American Marketing Association, The Inventors Association of New England at MIT, the IEEE, and many other business and civic groups. He was also appointed to The Norbert Weiner Forum at Tufts University to study the impact of technology on society and also served on the SBANE (Smaller Business Association of New England) Board of Directors as Publicity Advisor.

Contact Information:

For more information contact:

Venmark International
Steven M. Stroum, President
148 Linden St., Suite 105
Wellesley, MA 02482
(781) 237-5860
FAX (781) 237-5862

Product news release preparation tips