Atlas Copco wins Good Design award

Atlas Copco wins Good Design award

Stockholm, Sweden, January 27, 2011: Atlas Copco has won the renowned
Good Design award for a new design language for its Chicago Pneumatic
brand. The Chicago Pneumatic product range includes industrial and
vehicle service tools, construction tools, as well as industrial and
portable compressors.

The Good Design award is given by the Chicago Athenaeum: Museum of
Architecture and Design, and the European Centre for Architecture Art
Design and Urban Studies.
“Our in-house industrial design team has created a design that in all
aspects communicates what the products stand for, namely passion and
power,” says Annika Berglund, Senior Vice President Corporate
Communications at Atlas Copco. “We are proud to receive this prestigious
Good Design award for this achievement.”
The new, unifying Chicago Pneumatic design language was developed by
Atlas Copco's Industrial Design Competence Center in 2009. In 2010 the
implementation begun and soon all products in the range will carry the
new black and red design.
A design language is an overarching scheme or defined style that guides
the design of products and helps to streamline, manage and direct
product design efforts. Along with other activities, the objective with
the new design is to build a strong global Chicago Pneumatic brand sold
through distribution.
Established in 1950, the Good Design award is the oldest design award in
the world. For 2010 the Museum received a record number of entries from
over 48 countries around the world, representing the most important and
influential corporations in the design industry.

For further information please contact:
Love Liman, Acting Media Relations Manager
+46 (0)8 743 8060 or +46 (0)73 318 8060