Global Licensing Leader Tim Rothwell Joins Cinsay, Inc. Board of Directors

LOS ANGELES, CA--(Marketwire - February 8, 2011) - Global licensing and branding executive Tim Rothwell has joined the Cinsay, Inc. Board of Directors; it was announced today by Christian Briggs, Chairman of the Board, Cinsay, Inc. Cinsay, Inc. is an integrated media, software and e-commerce company whose proprietary video player technology allows for unprecedented marketing and sales capabilities in the enterprise e-commerce sector. Rothwell joins media industry giant Michael Jay Solomon and leading Government Affairs technology consultant Stephen Rossetti, whose appointments to the Cinsay, Inc. Board of Directors were recently announced.

"Tim is a fantastic addition to our Board, with resources and depth of knowledge in the world of Consumer Products and Licensing that are unmatched," said Briggs in making the announcement. "He was instrumental in setting the foundation of our strategic relationship with IMG. Tim is already negotiating the company towards tremendous opportunities to apply our enterprise media platform and e-commerce technology in the immensely profitable licensed products arena as well as integrating the CINSAY player into existing mid to large scale retail e-commerce sites."

"Over the last 25 years, I've had the good fortune to be exposed to some of the most innovative brand building technologies," said Rothwell. "Cinsay has broken new ground in this area and I'm pleased to be a part of their executive team. Any industry looking to reach the world via social media and generate a transaction of some sort will need what Cinsay has to offer."

Cinsay recently announced agreements to drive product sales for numerous brands, including Chevron/Texaco, World Inspiration Network, Caesars Entertainment Group's World Series of Poker "WSOP" and legendary "Painter of Light" Thomas Kinkade, as well as for "The American Outdoorsman" and Chicken Soup For the Soul brands. The company also has announced the formation of a dedicated health/beauty/skin/personal care subsidiary called CinsaYtions, which already has numerous celebrity contracts in place, including those with Montel WIlliams, "The View's" Elizabeth Hasselbeck, and Supermodel and TV host Kim Alexis.

Tim Rothwell is President and CEO of The American Ourdoorsman. For over 20 years, The American Outdoorsman has been showcasing top quality hunting and fishing television programming, airing in more than 60 million homes. In addition, Rothwell is a partner in RMG, a celebrity and brand consulting firm. Prior to that, he served as Executive Vice President and Co-Managing Director of Worldwide Licensing and Consumer Products for IMG, the world's premier sports, entertainment and media company. There, he was charged with leveraging IMG's unique relationships and intellectual property assets to launch innovative licensing programs across the company's entertainment, media, fashion and sports business in North America and internationally. Previously, Rothwell served as President of the Worldwide Consumer Products Media Group at Marvel Entertainment, and oversaw the company's $5 billion retail business. He led the licensing strategy for such major franchises as Spider-Man, Fantastic Four and X-Men. Prior to Marvel, Rothwell was Senior Vice President for the Consumer Products Group at Universal Studios. He earned his B.A. from the University of South Carolina.

Cinsay, Inc. delivers groundbreaking media and e-commerce experiences through its next-generation video, advertising, and e-commerce enterprise platform. Leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers, and content owners to target their customers across the web, social, and mobile channels. The Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary e-commerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.

Based in Austin, Texas, with offices in Dallas and Los Angeles, Cinsay is a privately-held company.

Contact Information:

PGPR for Cinsay, Inc.
Paul Gendreau