SAN DIEGO, CA--(Marketwire - March 3, 2011) - CommerceTel Corporation (
As Director of Mobile Marketing, McCarthy will continue to build CommerceTel's leadership position in connecting brands to consumer's mobile phones through world class technology. According to new estimates from ABI Research, mobile marketing and advertising combined will grow at an impressive 40% CAGR over the next five years. Borrell Associates expects total online marketing to grow at about 13 percent compounded annually, to around $80 billion by 2014 while mobile, by contrast, will grow at 84 percent per year and hit $57 billion by then.
"Undoubtedly, marketing and advertising is a massive opportunity for the mobile channel," stated Dennis Becker, CEO of CommerceTel. "Bill's background at the top of the marketing industry food chain will be an invaluable asset as we push to enable this sector with our award winning technology."
"The marketing industry is undergoing a major transformation from traditional channels to a more digital focus that's sure to center around the mobile platform," said McCarthy. "CommerceTel's technology insulates brands and marketers from the technical complexity of engaging the mobile consumer like nothing I've seen yet. Joining CommerceTel is a unique chance to be a part of a world class team and take a leadership role in this major paradigm shift."
McCarthy spent the last seven years in the marketing industry at DraftFCB North America, one of Interpublic Group's largest portfolio companies. He quickly ascended the ranks working on major accounts such as the Chicago Cubs, S.C. Johnson, and Qwest Communications. DraftFCB North America is one of the largest advertising networks in North America with offices in Chicago, New York, Toronto, Montreal, San Francisco, and Orange County.
For more information, please visit http://www.commercetel.com.
About CommerceTel
CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems.
Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Statements including words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets as well as the Risk Factors disclosed in the Company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on December 27, 2010. Further information on CommerceTel's risk factors is contained in its filings with the Securities and Exchange Commission. CommerceTel does not undertake any duty nor does it intend to update the results of these forward-looking statements.
Contact Information:
Investor Contacts:
John Liviakis
Liviakis Financial Communications
Phone: 415.389.4670