SmartMetric to Benefit From the Global Adoption of Smart Cards by Banks

You Are the Key -- Using Biometrics, Only You Can Turn On Your ATM/Credit Card; SmartMetric's Fingerprint Activated Smart Card Provides an Unparalleled Level of Security -- the Credit or Bank Card's Smart Chip Is Only Activated After a Consumer Touches the Smart Fingerprint Sensor on the Surface of the Smart Card

BUENOS AIRES, ARGENTINA--(Marketwire - March 14, 2011) - SmartMetric Inc. (OTCBB: SMME) CEO & President C. Hendrick, speaking from Buenos Aires where the United States based company is readying its mass production and global distribution center for its Biometric activated Smart Cards, said the markets for its product line including biometric cards for the banking industry is in the multi hundreds of millions of cards globally.

From driver's licenses, identity cards, health insurance cards to Bank and Credit Cards, SmartMetric projects the market size for its cards to be in excess of 800 million cards globally. 

The European Payments Council (EPC) recently announced it's considering a ban on magnetic stripe cards within the next couple of years. This will force the last remaining standout amongst large consumer markets, the United States, to adopt Smart Cards and replace the insecure old mag-stripe cards. The EPC, established in 2002, is the governing body responsible for achieving a single payments market throughout Europe. SmartMetric, Inc. President and CEO C. Hendrick said it is now just a matter of time before United States Banks are forced, by market realities to adopt, like the rest of the world, Smart Card based Debit and Credit Cards. Even without Smart Card adoption in the United States the existing global market for Smart Cards is so large that with modest market adoption of the SmartMetric, Inc. Biometric Card it would generate more than $US500 million in Global Revenues for the company within short order, said the company President & CEO, C. Hendrick. 

About SmartMetric, Inc.
SmartMetric, Inc. has developed a portable biometric identity and transaction card capable of storing a wide variety of personal information while protecting you against identity theft and fraud. It is one of the most advanced portable identity authentication solutions in the world today. The card contains a biometric fingerprint scanner and reader which only you can unlock and is smaller and thinner than a credit card. The SmartMetric card is ideal for a wide range of consumers, including Personal, Government and Corporate.

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Safe Harbor Statement: Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

Contact Information:

Company Contact:
President & CEO
C. Hendrick
SmartMetric, Inc.
+1 (305) 607-3910

Investor Contact:
Constellation Asset Advisors, Inc.
+1 (415) 524-8500