Health Essist(R) and Baseball Legend Tommy Lasorda Enlist the Power of Cinsay, Inc. Proprietary Video Player and e-Commerce Platform to Bring Edible Health-Strips to Market

Cutting-Edge Line of Dissolvable Strips Deliver All-Natural Supplements to Consumers for Fast and Easy Absorption; Cinsay Delivers the Technology That Brings Video and eCommerce Directly to Consumers Via Email and Social Networks; Tommy Lasorda Delivers the Message to Millions

LOS ANGELES, CA--(Marketwire - March 23, 2011) -  Health Essist®, the innovative company behind the revolutionary vitamin, herb and mineral dietary supplements edible Health Strips™ has joined the growing number of companies who will bring their products to market via Cinsay, Inc.'s proprietary and portable video player and eCommerce platform, effectively opening their business to as many people as are using the Internet. Furthermore, with baseball legend Tommy Lasorda "pitching" the unique new product line, the company is aiming for the bleachers with the introduction of their first three products, X-Energy, Apple-A-Day and Alcohol Defender. The alliance was announced jointly by Matthew Papish, President and CEO, Cinsay, Inc. and Steven R. Fox, CEO, Health Essist.

"Health Essist's cutting edge product line of specifically designed edible strips is a perfect fit for the Cinsay 'streamlining' technology, which is revolutionizing the way eCommerce is done," said Fox. "As more and more consumers are exposed to compelling video via the Cinsay player and the ease with which they can purchase products from the partnered sites, Tommy Lasorda's ability to escalate the Health Essist products as its spokesperson will grow exponentially. We are certain that together, Cinsay, Health Essist and Tommy Lasorda will become synonymous with Trust, Quality and Value. This winning combination will be hard to beat, and one the consumer will be able to identify with immediately."

Added Lasorda, "Cinsay and Health Essist make a winning team that's hard to beat. I am very excited about our prospects and working together creating a world class team that with which nobody can compare."

Health Essist has developed their cutting-edge line of products using edible dissolving film to deliver all-natural ingredients orally using both buccal (inner cheek of the mouth) and sublingual (under the tongue) delivery. The company uses only the highest quality vitamins, supplements and minerals to deliver the best possible quality and performance to consumers. The company's first three products to market include: X-Energy, developed to increase energy levels, revitalize and restore alertness and focus; Apple-A-Day, a daily vitamin, herb and mineral dietary supplement; and Alcohol Defender, a product made for those who enjoy alcoholic beverages, but not the "morning after" effects of drinking. In the coming months, Health Essist will expand their line to include additional products which address other aspects of wellness and good health.

About Cinsay, Inc. Cinsay delivers groundbreaking media and e-Commerce experiences through its proprietary video commerce platform. Leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers, and content owners to drive sales and fuel their growth across the web, social, and mobile channels. The Cinsay eCommerce platform leverages the strong impact video content has on a consumer's decision to purchase by bringing the store to the consumer and successfully turning a viewer into a shopper and a shopper into a buyer. Based in Texas with offices in Dallas, Austin and Los Angeles, Cinsay is a privately-held company.

Contact Information:

PGPR for Cinsay, Inc.
Paul Gendreau

Tommy Lasorda for Health-Strips