Hydrate On the Go With the Brand-New Brita Bottle(TM)

OAKLAND, CA--(Marketwire - Apr 20, 2011) - This Earth Month, Brita is making it easier than ever to make an environmentally friendly choice and kick the bottled water habit. Brita introduces the all-new Brita Bottle™ featuring a filter inside allowing consumers to enjoy Brita-filtered water anywhere, anytime.

"We know Americans are looking for simple ways to make a difference -- not only during Earth Month, but every day," said Tad Kittredge, brand manager, The Clorox Company. "We were inspired to create the Brita Bottle in response to consumers' desire to enjoy great-tasting water on-the-go while helping to eliminate bottled water waste. In fact, one Brita Bottle filter can replace up to 300 standard 16.9 oz. disposable water bottles."

An affordable and stylish solution for filtered water on-the-go, the 20 oz., squeezable and reusable bottle is BPA-free, dishwasher-safe and recyclable. The Brita Bottle is available in blue and green and can be found at retailers including Walgreens, Target, and Meijer. Like other Brita faucet filtration systems and pitchers, the Brita Bottle reduces the odor and taste of chlorine from tap water. The Brita Bottle with filter included will retail at $9.99; a twin-pack retails at $18.99; a two-pack of filter replacements retails at $7.99. On April 20, consumers can receive $1 off coupon for the Brita Bottle by visiting the Brita FilterForGood Facebook page and clicking on the coupon tab for more information while supplies last.

Small Steps Can Make a Big Impact This Earth Month
Brita FilterForGood^® is a movement committed to reducing bottled water waste and raising awareness of how small steps -- such as using a Brita Bottle or filling a reusable bottle with Brita-filtered water -- can sustain, protect and preserve our planet.

Now in its third year, the 2011 Brita FilterForGood Eco-Challenge asked students and teachers across the nation to share ideas on how to make their schools more sustainable, providing $50,000 in grants this April to help 50 ideas become reality. Simple steps such as providing Brita filter recycling bins throughout the University of Washington campus or purchasing reusable plates and silverware for students at Hudson Montessori School and celebrating their waste-free efforts with a "Think Before you Throw" assembly are showing students of all ages how easy it is to affect change in their communities.

Consumers can learn more about the campaign and take the pledge to reduce their bottled water waste at www.FilterForGood.com and by visiting Brita FilterForGood on Facebook or following @filterforgood on Twitter.

About The Brita Products Company
The Brita Products Company, based in Oakland, California, is the leading maker of point-of-use water filtration products to improve the quality and taste of tap water.

About Brita FilterForGood
Each year, Americans purchase billions of plastic water bottles. Aside from the environmental impact of all that waste, Americans are spending a great deal on bottled water. Brita partnered with Nalgene to launch the FilterForGood campaign, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Since the campaign launched in 2007, more than 190,000 people have taken the pledge to reduce their bottled water waste, keeping an estimated 250 million disposable bottles out of landfills. Visit filterforgood.com to learn how you can make a difference.