Sergey L. Sundukovskiy Joins Cinsay, Inc. as Vice President, Engineering

LOS ANGELES, CA--(Marketwire - Apr 21, 2011) - Software development veteran Sergey L. Sundukovskiy has been named Vice President, Engineering for Cinsay, Inc., it was announced today by Matthew D. Papish, President and CEO, Cinsay, Inc. Sundukovskiy is a seasoned technology veteran who has led eCommerce initiatives for such prestigious firms as Integrated Media Solutions, DIRECTV, LowerMyBills/Experian, and Vantage Media, among others. Sundukovskiy will report to Rick Spitz, who was recently named Chief Technology Officer for Cinsay. These executive appointments come on the heels of a recent announcement that Pepperwood Partners of Dallas has entered into a definitive agreement to provide up to $40 million in financing to Cinsay.

"Sergey fills a critical executive position at a time when we are vastly expanding our technology team to undertake the growth that will be funded by our recently-announced financing with Pepperwood," said Papish. "His project management and development expertise has driven the success for numerous world class tech firms, and he is already working to build the team that will allow for mass implementation of our proprietary eCommerce system and net-portable video player, as well as to develop fresh new applications that will change the way business is done online."

"The software and eCommerce platforms Cinsay has developed thus far are destined to significantly impact how business is done on the web, and I am excited to be leading the tech team here," Sundukovskiy added. "With numerous contracts in place for high-profile clients such as Elisabeth Hasselbeck and Kim Alexis, I am looking to bring in some of the industry's best developers right away so that we can help this platform meet its tremendous potential."

In addition to the Pepperwood financing deal, Cinsay has announced agreements to drive product sales for numerous brands, including Chevron/Texaco, Caesars Entertainment Group's World Series of Poker "WSOP," "The American Outdoorsman" and Chicken Soup For the Soul brands, as well as for Health Strips, featuring company spokesman Tommy LaSorda. The company also has formed a dedicated health/beauty/skin/personal care subsidiary called CinsaYtions, which already has numerous celebrity contracts in place, including those with Montel Williams, "The View's" Elizabeth Hasselbeck and Supermodel and TV host Kim Alexis.

Sergey L. Sundukovskiy, Ph.D. has over 15 years of experience serving in capacities ranging from Chief Architect to CIO, including experience in building IT organizations from the ground up in both startup and Fortune 100 companies, such as Vantage Media, Experian, DirecTV, Disney, Wedding Channel, and many others. Sergey specializes in design, development and implementation of Enterprise/SMB eCommerce and Interactive Marketing systems with strong emphasis on intra-company and offshore system and product development, Cloud Computing, project and resource management, cross-functional training and strategic planning. Sergey holds a B.A. in Computer Science from the University of California, San Diego, and an M.S. in Information Technology from the University of Liverpool, as well a Ph.D. in Information Technology Management from the School of Business and Technology, Capella University.

More About Cinsay, Inc. Cinsay, Inc. delivers groundbreaking media and e-commerce experiences through its next-generation video, advertising, and e-commerce enterprise platform. Leveraging the latest internet and mobile technology, Cinsay provides a cost-effective and uniquely portable way for brands, retailers and content owners to target their customers across the web, social, and mobile channels. The Cinsay platform leverages the strong impact video content has on a consumer's decision to purchase and then Cinsay's proprietary e-commerce software brings the store to the consumer and successfully turns a viewer into a shopper and a shopper into a buyer.

Based in Austin, Texas, with offices in Dallas and Los Angeles, Cinsay is a privately-held company.