Consolidated data
| At 31 March | 2011 | 2010 | Change |
| Active open-ended subscriptions (units) | 3,217,857 | 3,060,796 | + 5.1% |
| France | 2,998,360 | 2,855,619 | + 5.0% |
| Spain | 219,497 | 205,177 | + 7.0% |
| Gross sales volume (€ million) | 77.9 | 76.5 | + 1.9% |
| France | 76.0 | 74.8 | + 1.7% |
| Spain | 1.9 | 1.7 | + 8.5% |
| Net sales (€ million) | 33.7 | 32.8 | + 2.9% |
| France | 32.9 | 31.9 | + 3.2% |
| Spain | 0.8 | 0.9 | - 6.3% |
The active open-ended subscription portfolio grew by 5.1% to 3.2 million units at 31 March 2011, compared with 3.06 million at 31 March 2010.
France represents close to 98% of consolidated net sales at 31 March 2011.
Change in the product mix
| At 31 March | 2011 | 2010 | Change |
| Gross sales volume (€ million) | 77.9 | 76.5 | + 1.9% |
| Open-ended subscriptions | 49.2 | 46.8 | + 5.0% |
| Fixed-term subscriptions | 17.0 | 20.0 |
|
| Books, merchandise, audio and video | 11.0 | 8.8 | + 25.4% |
| Other | 0.7 | 0.9 |
|
| Net sales (€ million) | 33.7 | 32.8 | + 2.9% |
| Open-ended subscriptions | 16.0 | 14.8 | + 8.5% |
| Fixed-term subscriptions | 8.3 | 10.1 | - 17.8% |
| Books, merchandise, audio and video | 8.8 | 7.2 | + 22.6% |
| Other | 0.6 | 0.7 | - 15.9% |
The open-ended subscription offering is being sustained by growth in the active subscription portfolio over 2010. With the gross sales volume climbing 5.0% and net sales up 8.5%, this business line accounted for 47.5% of consolidated net sales at 31 March 2011, compared with 45.1% the previous year.
For fixed-term subscriptions, the gross sales volume is down 15.1% to €17.0 million. Net sales came to €8.3 million, 17.8% lower than 31 March 2010. This change should be evaluated in view of the trade-offs made in favor of the books, merchandise, audio and video line, which recorded a 22.6% increase in net sales to €8.8 million.
Outlook
ADLPartner is continuing to roll out a long-term strategy for profitable growth, based on the recurrent nature of its open-ended subscription portfolio and its sound financial resources.
Next date: General Meeting on 17 June 2011
Information on the company
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, etc.). Capitalizing on its experience on magazine press and enhancing its wide range of offers, aimed at managing, reactivating or ensuring the loyalty of its customers, ADLPartner has established itself as the European number one for loyalty marketing with press subscriptions.
ADLPartner is listed on Euronext Paris - Compartment C - (codes: FR0000062978 - ALP)
Contacts:
ADLPartner
Investor Relations & Financial Information
relations.investisseurs@adlpartner.fr
tel: +33 1 41 58 72 03
Calyptus
Cyril Combe
cyril.combe@calyptus.net
tel: +33 1 53 65 68 68
[1] Gross sales volume represents the value of subscriptions and other products sold.
[2] Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
