South Africa's Largest Processor and Marketer of Chicken Plans With Adexa

LOS ANGELES, CA--(Marketwire - May 3, 2011) - Adexa, Inc., the global provider of Supply Chain Planning and Demand Planning solutions, announced today that Rainbow Farms (Pty) Ltd, South Africa's largest processor and marketer of chicken, has selected Adexa as its supply chain solution provider. The first module, Adexa's Collaborative Demand Planner will be implemented at Rainbow and Vector Logistics, one of the country's major 3rd-party logistics service providers for the CPG/food industry, and also for Rainbow.

The management teams of both companies are determined to improve and automate their joint Sales & Operations planning processes. The goals of the project include reduction and optimization of inventories throughout the supply chain network, and creating a fully collaborative platform that drives the supply chain through more accurate and intelligent customer forecasts.

"We want to make better use of our infrastructure, reduce inventory and working capital, and further improve on our high standards of customer service," said Chris Creed, Managing Director for Vector Logistics. "To that end, we needed collaborative tools to get closer to our customers, and more advanced planning systems for production and profit planning. Tools provided by our own ERP system, and the spreadsheets, did not take us nearly far enough, but Adexa will."

"Rainbow and Vector are very important and strategic customers to Adexa," said Cyrus Hadavi, Adexa's CEO. "As a result of their selection, we have established new sales and support channels, in partnership with Sizwe Africa Business Consulting, to better serve them and our upcoming customers in that region."

About Rainbow Chicken and Vector Logistics
Rainbow Farms (Pty) Ltd, is South Africa's largest processor and marketer of chicken. Vector Logistics (Pty) Ltd, a division of Rainbow, is a specialist third-party logistics service provider (3pl) for the food and food-related industries within southern Africa across the retail, wholesale and food service sectors. Visit: and

About Adexa
Since 1994, some of the most visionary companies in the world run their supply chains on Adexa. Its Profit-Driven solutions uniquely combine and link together demand, supply, and operational planning with financial optimization--because every decision affects the bottom-line. Its clients include global leaders such as AMD, Boeing, Paulaner Brewery, Fujitsu, Toshiba, Shimano, Mannington, NEC, IDT, Samsung, NXP, and Unilever.

Contact Information:

Ron Wilson
Marketing Director
888-300-7692 (Ext. 3)