Capital Markets Day 2011 in Stockholm: Nobia's journey to 10 per cent

Aiming for a double-digit operating margin and pursuing efficiency and growth
summarizes Nobia's strategy going forward. The Group's long-standing change
process has now been ongoing for a year and the operating margin over the past
12-month period has risen to date from 1.1 to 4.4 per cent.

Main building blocks
At the Capital Markets Day, held in Stockholm on 26 May, President and CEO
Morten Falkenberg, together with the other members of Group management,
described the building blocks that will take the Group's operating margin to 10
per cent by 2014.

Initiatives that will improve the run-rate operating result by SEK 1,000-1,300
million, corresponding to a 6-8 per cent margin improvement, have been started
or planned. Nonrecurring costs of SEK 600-800 million as a consequence of these
initiatives will be charged through 2014.

"We intend to much more strongly capitalise on internal and consumer
opportunities by driving efficiency and growth initiatives in parallel. These
initiatives span across the entire value chain," said Morten Falkenberg,
President and CEO.

Presentation material from the Capital Markets Day will be made available
atwww.nobia.com.
To follow the Capital Markets Day, join us on Twitterwww.twitter.com/nobiagroup
or hashtag #nobiacmd11.

Nobia AB (publ)
26 May 2011

For further information, contact:
Morten Falkenberg, CEO
Mikael Norman, CFO
Ingrid Yllmark, IRO
Telephone +46 (0)8 440 16 00 or +46(0)708 65 59 00


Nobia develops and sells kitchens through some 20 strong brands in Europe,
including Magnet in the UK, Hygena in France, HTH, Norema, Sigdal, Invita,
Marbodal, Myresjökök in Scandinavia and Petra, Parma and A la Carte in Finland,
ewe, Intuo and FM in Austria, Optifit in Germany, as well as Poggenpohl
 globally. Nobia generates profitability by combining economies of scale with
attractive kitchen offerings. The Group has approximately 7,500 employees and
net sales of about SEK 14 billion. The Nobia share is listed on the NASDAQ OMX
Stockholm under the short name NOBI. Website:www.nobia.com Mobile web:
m.nobia.com

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