Aberdeen Group Publishes Communications, Supply Chain, Enterprise Applications Research Reports

Contact Center Cost Reduction, Improving Distribution Networks, Impact of Aging ERP Systems


BOSTON, MA--(Marketwire - Jun 15, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its IT/communications, supply chain, and enterprise applications research practices.

"The Business Value of a Cloud-Based Contact Center," prepared by Gaurav Patil, Research Associate for Aberdeen's Communications practice, examines how contact centers are responding to pressure to reduce cost and improve customer satisfaction through cloud-based solutions. Companies with a cloud-based contact center have seen an 18% decrease in customer complaints, and a 2% reduction in total support costs over the past 12 months. To obtain a complimentary copy of this report please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6844&camp=2.

The "Discrete Industry Supply Chains: Globalization and Event-Driven Optimization" research study, authored by Bob Heaney, Senior Research Analyst, Supply Chain Management, focuses on the key process and technology differentiators displayed by the discrete industry segment in improving supplier/partner/customer product flow across an increasingly more global, multi-tiered, and cross-channel distribution network. Discrete companies, more so than their peers, are focused on the integration of visibility, collaboration, and event driven optimization across internal and external processes, systems, and groups. To obtain a complimentary copy of this report please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7198&camp=2.

"Aging ERP: When Old ERP is Too Old," prepared by Kevin Prouty, Research Director of Aberdeen's Enterprise Applications practice, explores how the age of an organization's Enterprise Resource Planning system can impact the continuing benefits that the company can achieve. Companies with two- to seven-year old ERP systems have an almost 30% reduction in costs than companies with systems older than 15 years. There is even a 15% difference with systems that are between seven and 15 years old. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7199&camp=2.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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