SPY Optic(TM) Launches Performance Eyewear Series

New Line Combines Patented Technology, Design and Swagger


CARLSBAD, CA--(Marketwire - Jun 20, 2011) - SPY Optic™ (OTCBB: ORNG) today announced the release of its SPY Performance™ series, a line of highly-stylized technical eyewear, inaugurated with two models, Quanta™ and Alpha™.

"SPY's connection to technical eyewear goes all the way back to the beginning of the Company, when we invented our anti-fogging technology, so the whole 'Performance' thing is an evolution of our heritage as much as it is about design or innovation," says Jeremy McGrath, 7-Time AMA Supercross Champion, SPY® founder and rider. "We started out as California racers who did other sports, and that vibe is still what SPY is about today. If I don't have to wear goggles, whether it's mountain-biking or hitting golf balls or whatever, I'm wearing these glasses."

The SPY Performance™ series features the SPY®-patented anti-fogging Scoop® venting system; virtually unbreakable Grilamid™ frames; impact-resistant, optically-correct and distortion-free ARC® (Accurate Radius Curve) lenses; glare-reducing Premium Trident™ polarized infusion in select models; bounce-back glare-diffusing lens coating; anti-scratch and hydrophobic and oleophobic technology; environmentally reactive Hytrel™ rubber nose pads and temple tips; and UVA, UVB and UVC protective treatments.

"My Alphas stay on my face and stay clear, which is important when up and down can be a little foggy," muses Mike Montgomery, Freestyle mountain bike rider. "Seriously, these are the only glasses I'd wear when it matters. They look sick too, so you don't look like a kook off the bike."

MSRP for the Quanta™ is $100 to $140, which are available in translucent black, matte black, shiny black, translucent brown and matte white frame colors. Replacement Quanta™ lenses come in select colors and range from $20 for non-polarized to $40 for polarized versions.

The Alpha™, the lighter-weight, streamlined, semi-rimless installment in the SPY Performance™ line, have an MSRP of $120 to $160, and come in shiny black, matte black, metallic silver and translucent brown frame styles with corresponding grey, blue Spectra™ mirror, black mirror, rose with blue mirror, yellow or bronze lenses, or polarized grey or black mirror lenses. Additional lenses in select colors for the Alpha™ also range from $20 to $40.

For additional information about SPY Performance™, go to www.spyoptic.com/performance. For more information about SPY®, log-on at www.spyoptic.com.

Contact Information:

SPY Optic, Inc.
2070 Las Palmas Drive
Carlsbad, CA 92011
PH: (760) 804-8420
FX: (760) 804-8442
www.spyoptic.com

CONTACT:
Alain Mazer
SPY Optic, Inc.
Ph. 760.444.9761
email:

SPY Performance Quanta, Matte White with Bronze/Green Spectra lenses