ATLANTA, GA--(Marketwire - Jun 21, 2011) - According to CNN, regional European menu items including Italian cuisine are one of the Top 10 Food and Drink Trends for 2011. Recognizing the consumer's desire for a concept that offers a variety of fresh and delicious Italian fare, Big Game Brands, formerly Raving Brands, recently purchased New Orleans favorite The Original Italian Pie and announced plans to expand the concept throughout the Southeast. After a successful launch, Big Game Brands announces today an area developer deal to open 25 locations over the next ten years.
The Original Italian Pie secured the area developer agreement with experienced franchise owner and area developer Linver Leffel. Leffel, with more than 30 years of restaurant management and development experience, plans to open units in North Florida, Southern Alabama and Southern Georgia. While the agreement between The Original Italian Pie and Leffel calls for a ten-year build-out of the 25 stores, the two are wasting no time with real estate selection, store development and training. Leffel plans to open the first Italian Pie location in Pensacola, where he has lived and worked for most of his life.
"Restaurant management and development are my life's passions and I am excited to be a part of an emerging concept like The Original Italian Pie," explains Leffel. "This concept is well suited for the various markets we plan to open locations in and I look forward to seeing the various communities' response to the brand."
In addition to the area developer deal, The Original Italian Pie opened its first corporate location in Charlotte, N.C., and plans to open a franchised location in the Garden District of New Orleans in July. With single-unit operators and area developers already taking an interest in the brand, Big Game Brands sees growth potential in the Southeast.
"We are seeing an increase in the number of potential franchisees for Italian Pie, primarily in the Southeast region of the country," explains Daryl Dollinger, president of the Original Italian Pie. "We believe this increase has to do with the concept's quality menu items and focus on exceptional customer service. With increased opportunities for capital, we believe more small business owners will choose franchised concepts such as The Original Italian Pie due to their established success rate."
Founded in New Orleans in 1992, The Original Italian Pie is famous for its gourmet made-to-order pizzas, featuring made-from-scratch dough and sauce and topped with fresh, hand-cut toppings. The full-service restaurant concept is popular for its large portions, great value and robust menu of traditional Italian fare such as pasta and calzones, as well as sandwiches, salads and vegetarian options, making it a perfect choice for the entire family.
For more information about The Original Italian Pie including franchise information, please visit www.italianpie.com.
About The Original Italian Pie
The Original Italian Pie is a full service Italian restaurant concept featuring gourmet pizzas, salads, sandwiches and calzones. Founded in New Orleans in 1992, the concept is famous for its gourmet, made to order pizzas, featuring made-from-scratch dough and sauce and topped with fresh, hand-cut toppings. Other menu items include pasta, calzones, sandwiches and healthy choices such as salads and vegetarian options. For more information about The Original Italian Pie, visit www.italianpie.com.
About Big Game Brands
Big Game Brands, formerly Raving Brands, is a global franchise incubator of fast growing concepts, including two today within food, beverage and family entertainment. Its brands include Monkey Joe's Parties and Play, The Flying Biscuit Café, Cowlicks and The Penguin.
Contact Information:
Media Contact:
Kelly Ronna
Trevelino/Keller
kronna@trevelinokeller.com
404-214-0722 x 107