Big Fuel Named Social Agency of Record for T-Mobile USA

NEW YORK, NY--(Marketwire - Jul 11, 2011) - Big Fuel announced today that they have been named Social Media Agency of Record for T-Mobile USA. The agency was awarded the business after a competitive review. As Social Media Agency of Record, Big Fuel will lead the development of T-Mobile's overarching social strategy, the implementation of robust social media analytics, the integration of social into existing MarCom efforts, brand channel oversight, the ongoing development of relevant and exciting content, and the activation of social media within their network of retail locations around the country.

"Over the past six months, we have grown our fan and follower base on Facebook and Twitter exponentially, said Reid Walker, VP of Corporate Communications, T-Mobile USA. "Big Fuel's expertise and solid track record driving social campaigns will be key to taking our social media efforts a step further, leveraging the edgy, fun and innovative nature of both our brand and social channels."

"T-Mobile is ahead of the curve in understanding the value and potential of social media to generate consumer awareness, engagement and excitement around its brand, services and products. We're honored to have been chosen as their partner," said Jon Bond, CEO, Big Fuel.

Since opening in 2004, Big Fuel has grown to become the industry's leading pure-play social media agency and has worked with a roster of well-known clients including GM, Microsoft, InBev, Children's Place, Clorox, and Colgate-Palmolive. The agency started in New York, expanded to a Detroit office earlier this year, and plans to open a Seattle office in the coming months.

About Big Fuel:

Big Fuel is a pure-play social media agency based in New York. It takes brands from Content to Commerce: a unique approach that bridges "people stories" to "product stories" through social media and branded content. Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. The company works with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement. Visit Big Fuel at http://www.bigfuel.com