DGAP-News: Mobile Loyalty PLC / Key word(s): Miscellaneous
Mobile Loyalty PLC: Intention to establish a sponsored ADR facility in
USA
05.08.2011 / 09:54
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Malmö/Frankfurt, Aug 5, 2011 - Mobile Loyalty PLC intends to establish a
sponsored ADR (American Depositary Receipt) programme in the United States.
Deutsche Bank has been appointed as the ADR depositary bank for the
programme. Mobile Loyalty's shares are listed on the Frankfurt Stock
Exchange under ticker symbol M8L and ISIN GB00B5MVRW60.
The establishment of the ADR facility is in line with Mobile Loyalty's
ongoing strategy to grow and globalize the company's core business: a
mobile marketing and personalized mobile advertising provider to media
companies.
Nicklas Gerhardsson, CEO of Mobile Loyalty says:' Since our decision to go
public we have been highly committed to become quickly one of the leaders
in mobile marketing and mobile advertising, a market more or less exploding
in growth. The Company now wants to improve the visibility of its stock in
the US and the addition of the ADR program will facilitate investors'
access to the Company'
ADR programme
An American Depositary Receipt (ADR) is a negotiable US dollar denominated
certificate representing ownership of shares in a non-US company. Mobile
Loyalty ADRs represents its ordinary shares deposited with the depositary
bank, to underlie such certificates and carry the rights attached to them
as detailed in the Deposit Agreement.
Holders of ADRs have the right to receive dividends in US dollars. ADRs
were specifically designed to facilitate the purchase, holding and sale of
non-U.S. securities by US investors.
Mobile Loyalty offers a turn-key white label mobile advertising service for
media companies
Mobile Loyalty connects consumers, advertisers and local dealers through
embedded mobile advertising services. Mobile Loyalty offers a turn-key
white label service ready to be launched within weeks, providing media
companies with ad services to capitalize on mobile advertising, by using
the superiority of mobile specific attributes. Mobile Loyalty lets the
customer focus on their core business and leverage on their already
existing advertiser and consumer base.
Mobile Loyalty's offering includes a set of new ready-made advertising
services optimized for all digital platforms (e.g. iPhone, Android, mobile
web) delivering efficient embedded advertising, combining web, social media
and mobile channels. Media companies benefit from the ability to source new
mobile advertising revenue without the burden of upfront development costs
in an increasingly changing marketplace.
Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe
(www.mobile-loyalty.com) based in Malmö, Sweden with offices in Stockholm
and Copenhagen.
www.deutsche-boerse.com, ticker symbol M8L
For further information, please contact:
Mobile Loyalty PLC: Mobile Loyalty PLC
Nicklas Gerhardsson, CEO Sterner de la Mau, Founder, EVP Business
Development
Mobile Loyalty AB Mobile Loyalty AB
t: +46 70 7633712 t + 46 70 8118189
e: nicklas.gerhardsson@mobile-loyalty.com e:
sterner.delamau@mobileloyalty.se
Investor Relations contacts:
US investors European investors
Peter Salkowski Nicole Schüttforth
The Blueshirt Group Kirchhoff Consult AG
t: +1 415 489 2184 t: +49 40 60 91 86 64
e: peter@blueshirtgroup.com e: nicole.schuettforth@kirchhoff.de
DISCLAIMER
This publication constitutes neither an offer for the sale of or an
invitation to buy securities of Mobile Loyalty PLC.
This document is not an offer for securities for sale in the United States
of America. Securities may only be sold or offered for sale in the United
States of America following their prior registration in accordance with the
provisions of the U.S. Securities Act of 1933 as amended or, without prior
registration, only on the basis of an exemption. The shares of Mobile
Loyalty PLC are not and shall not be registered in accordance with the
provisions of the U.S. Securities Act of 1933 as amended and are neither
sold nor offered for sale in the United States of America.
This document is only distributed to and targeted at (i) persons outside of
the United Kingdom or (ii) professional investors pursuant to Article 19(5)
of the Financial Services and Markets Act 2000 (Financial Promotion) Order
2005 or (iii) companies with assets and other persons with assets pursuant
to Articles 49(2)(a) to (d) of the Order (with these persons being referred
to as 'qualified persons'). All securities referred to here are available
to qualified persons only and any request, offer or agreement to obtain,
purchase or acquire such securities by any other means shall only be made
in relation to qualified persons. Individuals who are not qualified persons
should under no circumstances take action on the basis of this information
or its content.
End of Corporate News
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05.08.2011 Dissemination of a Corporate News, transmitted by DGAP - a
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134571 05.08.2011
DGAP-News: Mobile Loyalty PLC: Intention to establish a sponsored ADR facility in USA
| Source: EQS Group AG