New Study Highlights Integration Imperatives Around Complex Big Data

Aberdeen Report Reveals 'Big Data is the New Reality' and How Effective Integration of Complex Data Reduces Costs and Increases Customer Satisfaction

Redwood City, California, UNITED STATES

REDWOOD CITY, Calif., Aug. 18, 2011 (GLOBE NEWSWIRE) -- News Facts:

  • Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced the availability of a new research report from the Aberdeen Group that shows how organizations can get the most from their data integration assets in the face of rapidly growing data volumes and increasing data complexity. 
  • Entitled: Future Integration Needs: Embracing Complex Data, the Aberdeen report reveals that:
    • Big Data is the new reality - In 2010, organizations experienced a staggering average data volume growth of 40 percent.
    • XML adoption has increased dramatically - XML is the most common semi-structured data source that organizations integrate. 74 percent of organizations are integrating XML from external sources. 66 percent of organizations are integrating XML from internal sources.
    • Data complexity is skyrocketing - In the next 12 months enterprises plan to introduce more complex unstructured data sources - including office productivity documents, email, web content and social media data - than any other data type.
    • External data sources are proliferating - On average, organizations are integrating 14 external data sources, up from 11 a year ago.
    • Integration costs are rising - As integration of external data rises, it continues to be a labor- and cost-intensive task, with organizations integrating external sources spending 25 percent of their total integration budget in this area.
  • For example, according to Aberdeen, organizations that have effectively integrated complex data are able to:
    • Use up to 50 percent larger data sets for business intelligence and analytics.
    • Integrate twice as successfully external unstructured data into business processes (40 percent vs. 19 percent).
    • Deliver critical information in the required time window 2.5 times more often via automated data refresh.
    • Slash the incidence of errors in their data almost in half compared to organizations relying on manual intervention when performing data updates and refreshes.
    • Spend an average of 43 percent less on integration software (based on 2010 spend).
    • Develop integration competence more quickly with significantly lower services and support expenditures, resulting in less costly business results.
  • Based on these findings, Aberdeen concludes that, as growth in data volumes and complexity accelerates, organizations should:
    • Fully automate the data transformation of complex data (including unstructured data, semi-structured data and XML).
    • Focus on quality assured data exchange (ensure data consistency and accuracy from the point of entry).
    • Consolidate data transformation and exchange capabilities in a single platform to support data warehousing, real time integration and big data scenarios to achieve economy of scale and ensure that the entire integration cycle is automated.
  • The Aberdeen report is based on data collected in June, 2011 from 112 organizations actively engaged in data integration.

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Supporting Quotes:

  • "Complex data, including XML unstructured data, and semi-structured data is increasingly used and growing in importance to organizations," said David White, Senior Analyst, Aberdeen Group. "Aberdeen research found that organizations are making significant investments to harness more complex data from internal and external sources."
  • "Aberdeen’s latest research underscores how companies benefit from integrating complex data, especially as the Big Data trend continues accelerating," said Juan Carlos Soto, senior vice president and general manager, B2B Data Exchange and Cloud Data Integration, Informatica. "Informatica’s offerings enable companies to maximize their return on data.  Using Informatica B2B Data Transformation and B2B Data Exchange to efficiently deliver and onboard even the most complex data, customers have reported reducing their partner on-boarding time by 80 percent, lowering their maintenance costs by 90 percent, and increasing their first year revenue by over 8 percent."

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About Informatica
Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world turn to Informatica to gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. Worldwide, over 4,440 enterprises rely on Informatica for data integration and data quality solutions to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at and


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