Robert af Jochnick has acquired shares in Oriflame

Robert af Jochnick has acquired shares in Oriflame

Robert af Jochnick (Oriflame's Chairman) has acquired 80,000 shares in
Oriflame Cosmetics S.A. The holding of Robert af Jochnick thereafter
amounts to 3,141,519 shares, corresponding to approximately 5.5 per cent
of the votes and capital in Oriflame Cosmetics S.A.

For additional information, please contact:
Gabriel Bennet, CFO,
Oriflame                                                       +41 79
826 37 13
Joakim Banestig, Senior Director IR,
Oriflame                                  +41 79 103 35 21
Johanna Palm, Senior Manager IR,
Oriflame                                    +46 76 542 26 72

Oriflame Cosmetics is an international beauty company selling direct.
The company began operations in 1967 in Sweden and has today a presence
in over 60 countries worldwide. Oriflame offers a wide portfolio of
Swedish, natural, innovative, quality beauty products at affordable
prices. To-date Oriflame has over 3.5 million consultants worldwide with
annual sales of €1.5 billion. Oriflame offers the leading business
opportunity for people who want to start making money the same day they
join and then grow into a leadership role and fulfil their personal
dreams and ambitions. Oriflame is listed on NASDAQ OMX Stockholm since
2004.