Richardson, Texas, Sept. 30, 2011 (GLOBE NEWSWIRE) -- KBM Group, the global leader in knowledge-based marketing solutions, has several speakers scheduled to present at DMA2011 at the Boston Convention and Exhibition Center, Oct. 1-6. The sessions address challenges that face today’s marketers in an environment that is driven by proliferating data, the need for more complete customer knowledge, and constantly evolving technology. As part of the conference program, KBM Group experts will address these key industry issues:
"A New Kind of Segmentation for Assessing Consumer Value." DMA/Forrester Strategic Summit on Customer Intelligence’s Role in Driving Business. Saturday, Oct. 1, 3:30-4:30 p.m. Presented by Slavisa Samardzija, Executive Vice President, KBM Group/Wunderman, Marketing Intelligence, and Stewart Pearson, Chief Client Officer, Wunderman.
"The Next Extraordinary Marketing Opportunity: Healthcare Reform." Real Time and Trigger Marketing. Monday, Oct. 3, 11:15-12:15 a.m. Presented by Lindsay Resnick, Vice President, Marketing, KBM Group and Carl McDonald, Citi Investment Research.
"Multi-channel Marketing - Everything You Need to Know." Ask-the-Experts Roundtable. Monday, Oct. 3, 12:30-1:30 p.m. Presented by Richard Tooker, Vice President, Solutions Architect, KBM Group.
New Customer Engagement Engine Enhances Customer Knowledge, Speeds Time-to-Market
At the conference, KBM Group will also launch its integrated IMPACT® database solution as a customer engagement service. Because competitive pressures, digital and mobile technology, and proliferating data are accelerating the pace of marketing, companies must now deploy such a high-function marketing database platform more quickly, with more scalability and customization. This ground-breaking move will boost marketer’s effectiveness by speeding time-to-market and increasing ROI through a rapidly implemented multi-channel interaction management service. IMPACT as a customer engagement "engine" enables clients to focus on strategic business applications and outcomes, rather than on platform and infrastructure technology and processes.
KBM Group Showcases Data-driven Marketing Solutions
KBM Group will showcase its full range of data-driven marketing offerings for more effective customer engagement at Booth 1609. The company will highlight how it achieves improved marketing results and superior customer knowledge through its core capabilities of data integration and management, advanced analytics, customer intelligence delivery platforms, cross-channel solutions and digital services.
KBM Group’s exhibit will also feature I-Behavior, a KBM Group company that provides consumer and business transactional data for multi-channel marketing.
"The DMA’s focus on data, real-time marketing, integrated strategies, customer engagement and relationships at this year’s conference reflects the reality of marketing today," says Barbara Palmer, senior vice president and head of marketing for KBM Group, "and is a terrific forum for KBM Group’s leading-edge solutions. Through our speakers and our exhibit, we will demonstrate how integrated, data-driven digital, mobile, and traditional marketing solutions enable marketers to engage with their customers strategically, relevantly and successfully."
About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, creative, agency services, response services, data and marketing outsourcing. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.