iGR Names New Director of Strategic Development

AUSTIN, TX--(Marketwire - Oct 19, 2011) - iGR, a leading market strategy consultancy focused on the wireless and mobile industry, is pleased to announce the hiring of Amanda Louie as the new Director of Strategic Development. Louie will be responsible for client acquisition and strategy as it relates to industry partnerships, product development and raising awareness of iGR.

Louie brings a thorough knowledge of the wireless industry landscape and trends in mobile communications. She has a seasoned understanding of wireless technologies, mobile infrastructure and how applications are shaping user and business behavior. Louie's strong product expertise and relationships in the wireless industry make her a valuable addition to iGR.

Most recently, Louie was Director of Marketing & Sales with RCR Wireless News. Prior to RCR Wireless News, Louie was Director of Marketing at WiMax.com and was responsible for establishing strategic relationships with companies within the WiMAX ecosystem and was a key component in the development and operations for WiMax.com and brands including WiMAX University and WiMAX360.com.

"Amanda's experience in the wireless industry will be a huge asset to iGR as we start to expand our products and reach into the industry," said Iain Gillott, president and founder of iGR. "We are excited to welcome her to the iGR team."

As iGR's Director of Strategic Development, Louie will work with iGR clients and prospects to design wireless and mobile research activities that deliver value while meeting their strategic marketing, research and outbound messaging needs.

"This is an extremely exciting time in the wireless industry. More than ever, end-users are driving technology innovation and adaptation, forcing companies at every stage of the mobile experience, from tower infrastructure to mobile content development, to reexamine their relevance within the ecosystem and evaluate new opportunities for revenue," said Louie. "Companies require a holistic perspective of the mobile landscape in addition to a thorough understanding of when, where and how data is being consumed today and how technology will react moving forward. Iain Gillott has established a strong reputation with Tier 1 organizations based on integrity and high-quality research. I am extremely excited to be moving forward within this industry as a part of the iGR team."

iGR offers a range of services to help companies improve their position in the marketplace, and clearly define their future direction, ultimately improving their bottom line. iGR researches a range of wireless and mobile products and technologies, including: smartphones; tablets; mobile applications; bandwidth demand and use; small cell architectures; DAS; LTE; WiMAX; VoLTE; IMS; NFC; GSM/GPRS/UMTS/HSPA; CDMA 1x/EV-DO; iDEN; SIP; macro-, pico- and femtocells; mobile backhaul; WiFi and WiFi offload; and SIM and UICC.

iGR conducts extensive primary research of consumers and business users on a regular basis, both for our advisory research services and for custom projects for our clients. As well as being able to complete surveys in international markets (including Europe, Latin America, China and India), iGR is also able to survey wireless and mobile users in state and local markets in North America.

About iGR
iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded by Iain Gillott, one of the wireless industry's leading analysts, in late 2000 as iGillottResearch Inc., iGR is now entering its twelfth year of operation. iGR continuously researches emerging and existent technologies, technology industries, and consumer markets.

A more complete profile of the company can be found at www.igr-inc.com.