Diwali Goes Digital

Saavn Puts Bollywood Fans in the Picture This Holiday Season

New York, New York, UNITED STATES


NEW YORK, Oct. 26, 2011 (GLOBE NEWSWIRE) -- Just in time for the holidays, Saavn today launched Diwaligram.com, a website offering a fast, free, and fun way for Bollywood fans around the world to say "Happy Diwali" to friends and family.

Diwali, the biggest holiday on the Indian calendar, is an important holiday for families all over the world, and thanks to Diwaligram, sending holiday cheer to relatives everywhere just got easier. "Diwaligram is great," said Kirit Jaswani, a local businessman. "We're going to send this out as our family Diwali greeting this year."

Bollywood fans can visit Diwaligram.com today to animate themselves dancing to Akon's "Chammak Challo," from Ra.One. It's as simple as uploading a photo, selecting a festive costume, and finally, choosing some Bollywood-inspired dance moves ("The Auntie," "The Namaste," etc.) to create a hilarious Diwaligram dancer.

"Diwaligram is our gift to Bollywood fans everywhere," said Saavn Editor in Chief Sneha Mehta, "We've brought Bollywood together with the latest technology, so that anyone can make their own digital music video and put a smile on their loved ones' faces this Diwali, no matter where they are. In fact, after India, we've seen the biggest response in the U.S.A, Canada, and U.K."

Saavn recently launched its Saavn Music app for iPhone, following up Saavn Music for Android. Both free apps allow users to listen to Bollywood music on demand and to create their own playlists on the go.

http://www.diwaligram.com

About Saavn: Saavn is the fastest-growing music service for South Asian music, worldwide. With content from hundreds of music labels, Saavn delivers the best of Bollywood and more to millions of users each month. With smart search, fast results, and a seamless, on-demand listening experience, Saavn is often referred to as the "Spotify of India." New releases on Saavn include Ra.One (starring Shah Rukh Khan and Kareena Kapoor, with music by Akon), Rockstar (starring Ranbir Kapoor, with music by A. R. Rahman), Damadamm (starring Himesh Reshammiya), and Desi Boyz (starring Akshay Kumar, Deepika Padukone, and John Abraham).

Saavn's Android and iPhone Apps are amongst the highest-rated in any marketplace and consistently top sales charts in both the iTunes App Store and the Android Marketplace. Saavn is rolling out breakthrough features in the South Asian music space (like Saavn Radio) and has many more exciting product and content plans in the works. With over a million fans on Facebook, Saavn is the leading voice in Bollywood entertainment. Saavn is bringing the fun back to Indian music - we hope you like what you hear!

Visit us at Saavn.com, facebook.com/saavn, and @saavn.


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The following files are available for download:

wkr0001.pdf PDF
[Image] Diwaligram Invite
[Image] Diwaligram Dancer