Richmond, VA, Nov. 3, 2011 (GLOBE NEWSWIRE) -- Taradel LLC, a leading provider of print advertisements for the income tax preparation industry, has launched a new turnkey marketing program for tax services and accountants. The announcement provides business owners with the ability to design, print, and mail flyers or postcards to thousands of local households, anywhere in the country, all from one place. For as little as $0.29 per home, business owners can launch their own tax service direct mail program online, in minutes.
Using Taradel’s all-inclusive program, business owners can target potential customers by geographic areas, neighborhoods, or by a radius around their business. Taradel then manages all aspects of the creative process, printing requirements, and mailing services for the business owner. The mail distribution is fulfilled via the USPS ® Every Door Direct Mail™ program.
So far, the results have been jaw-dropping. "We’ve mailed more than 1.5 million EDDM flyers and postcards since March of this year," says Jim Fitzgerald, Taradel President and CEO. "Our volume continues to grow at a substantial rate as the word spreads in the small business community. We plan to hit the 3 million piece mark by end of this quarter."
To make it easier for tax preparation services, Taradel recently launched a ground-breaking point-and-click online targeting tool. This functionality enables any business owner to go online and hand-pick the distribution areas for their tax flyers and direct mail offers. "Our proprietary mapping technology and simple turnkey process has essentially democratized direct mail," remarked Fitzgerald. "Now any small business can have agency quality creative printed and mailed for a fraction of what a typical agency would charge."
Small business owners can place one order, with Taradel, and the rest of the process is managed for them - all at the lowest rates in the industry. The ease of the program enables time-crunched tax preparation services to stay focused on their businesses, while an effective marketing campaign is managed for them, by an experienced direct marketing team.
"Sales increased by an astonishing 28% when we mailed out our offers," says Shelly Scavone, a recent satisfied customer. "All of our neighboring businesses asked us how we did it. We are proud to say Taradel and direct mail."
For more information on Taradel’s tax-specific products or services, or to target your local area for direct mail, please visit www.taradel.com/directmail