Schipul - The Web Marketing Company to Offer Social Media Advice at 2011 Power Tools for Nonprofits

Ed Schipul and Katie Laird to Examine What Motivates People to Get Involved

HOUSTON, TX--(Marketwire - Nov 8, 2011) - Social media tools such as Twitter, Facebook and YouTube can be a boon for nonprofit organizations -- providing a platform that can quickly spread information, recruit and mobilize volunteers, and raise funds. Schipul - The Web Marketing Co. ( today announced that CEO and President Ed Schipul, and Communications Director Katie Laird, will present at the 2011 Power Tools for Nonprofits Conference to help nonprofits take advantage of social media.

Their workshop, "Social Media Success through Human Motivations and Smart Tactics," will offer examples of how nonprofits around the world have motivated people both online and offline using smart Web marketing tactics and tools. The session will offer tips on how to use social technologies to accelerate the pace of achieving nonprofit goals.

"For any organization -- whether a nonprofit or a business -- it is essential to rise above the noise and focus on community building rather than selling," said Schipul. "We look forward to exploring how to tap into human motivations by successfully using online networking and content sharing to drive exciting online campaigns."

Economic conditions change from year to year, but the underlying issues related to the nonprofit sector remain constant. The 2011 Power Tools for Nonprofits Conference provides the necessary tools for volunteers and staff to fulfill their mission, provide better services, grow their organizations and build upon past successes.

The 2011 Power Tools for Nonprofits Conference is scheduled November 16, 2011 at Reliant Center. Mr. Schipul and Ms. Laird will present from 10:15 to 11:30 a.m. Registration for the conference is $49. To register, visit

About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul's clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at and

Contact Information:

Dan Keeney, APR
DPK Public Relations