Electrolux hosts Capital Markets Day

Electrolux hosts Capital Markets Day

At today's capital markets day, the President and CEO of Electrolux
Keith McLoughlin will present the Group's strategy to create sustainable
economic value. Management will present actions to improve operational
excellence which are estimated to provide annual savings of SEK 5.1
billion, an increase of SEK 2.6 billion compared to what was previously
communicated.

Today's presentations will illustrate that the Electrolux core strategy
remains unchanged, but that actions will be implemented at an increasing
pace. Electrolux will create sustainable economic value by; capitalizing
on profitable growth opportunities, speeding up the product-innovation
cycle and continuing to improve operational excellence by adapting
manufacturing capacity, taking out overhead costs and accelerating
efforts to capitalize on the Group's global strength and scope.

In 2011, sales volumes of household appliances in North America are
expected to be 25% below the peak year of 2005. The corresponding figure
for Western Europe is 15% below the peak year of 2006. Electrolux has
been tangibly affected by the decline in consumer confidence in the
mature markets. At the same time increased costs for raw materials have
had a negative impact on earnings. Current expectations are that the
headwind will continue in 2012, but that the impact will be less than
half of the expectations of SEK 2 billion for 2011. To adapt the
manufacturing capacity, further restructuring measures within
manufacturing are needed which are estimated to generate annual savings
of SEK 1.6 billion as of 2016. Costs for these measures amount to
approximately SEK 3.5 billion. At the same time overhead costs will be
reduced by approximately SEK 500 million through a review of staffing
levels in all regions. Costs for these actions are estimated to
approximately SEK 500 million.

Activities to capitalize on the Group's shared global strength and scope
will be presented and examples given of how Electrolux intends to
escalate the pace in unlocking global synergies, increase modularization
and optimize purchasing. As previously announced, costs for these
activities will total about SEK 1 billion in 2011 and 2012. The annual
savings are estimated to approximately SEK 3 billion as of 2015, which
is SEK 500 million higher than previously anticipated.

Examples will be provided of how Electrolux is increasing its sales in
emerging markets to capture the organic growth in these regions.

For further information, contact Electrolux Press Hotline, +46 8 657
65 07.

Electrolux discloses the information provided herein pursuant to the
Securities Market Act and/or the Financial Instruments Trading Act. The
information was submitted for publication at 08.00 CET on November 15,
2011.