New Lowe's-Exclusive Bosch Dishwasher Saves Customers Time and Energy

HUNTINGTON BEACH, CA--(Marketwire - Dec 2, 2011) - Homeowners can now take advantage of advanced features on the new, exclusive to Lowe's, Bosch 500 Series dishwasher with recessed handle at an extremely affordable price point. With its sleek, stainless steel, European design, who said luxury shouldn't fit within your means?

"Bosch dishwashers are German Engineered with advanced features to help consumers make the most of their time and energy," said Micaela Shaw, Brand Manager for Bosch home appliances. "A study fielded by Impulse Research found that of all appliances, 50 percent of Americans think Mom prefers a new dishwasher. Our expanded lineup at Lowe's combines efficiency with an excellent price to make upgrading easier than ever."

The Bosch 500 Series dishwasher with recessed handle (Lowe's item number 371809, Retail price $899) lets the whole family indulge in energy and water savings for less, thanks to German Engineered features that make dishwashing more efficient, including:

• Protecting fine china, the Delicate Wash feature uses lower temperature and pressure for a gentle wash for your delicate dishware.
• Allowing busy families to quickly tackle a large load of dishes, Express Wash affords the luxury of washing a lightly soiled load in 30 minutes while delivering great results.

"Our customers are continually looking for innovative and cost efficient products for their home to make their lives simpler," said Craig Webber, vice president of merchandising for appliances at Lowe's. "By offering the new line of Bosch dishwashers, we are able to provide products that are not only durable, and more energy efficient, but very stylish, all at a great value."

Making this opportunity more enticing, Bosch and Finish® Detergent are offering 100 days of free Finish Detergent to those who purchase the Bosch 500 Series dishwasher with recessed handle. The promotion runs through January 31.

The new dishwasher joins three Lowe's-exclusive models including the Bosch Ascenta dishwasher with recessed handle and the Bosch 300 Series dishwasher with either a bar or recessed handle. Consumers will not find a quieter dishwasher at any Bosch price point at Lowe's.

For more information about the Lowe's-exclusive models and the Finish Detergent promotion, visit www.lowes.com/Bosch, or connect with Bosch at Facebook.com/BoschAppliances or on Twitter @BoschAppliances.