Spectrum Gaming Group Acquires EE Johnson Research to Lead Its Internet Gaming, Market Research Services


ATLANTIC CITY, NJ--(Marketwire - Jan 5, 2012) - Spectrum Gaming Group, a global independent research and professional services firm, has completed the acquisition of EE Johnson Research, a respected New Jersey-based market research firm. Eugene Johnson, president and founder of EE Johnson Research, will head up that division and takes on the additional title of Senior Vice President, Market Research and Online Studies.

Johnson, who has worked in gaming for nearly three decades and is a leading expert in online gaming, developed EE Johnson Research into a leading market analysis firm that has served casinos and a wide range of other industries, from banking to beverages. Johnson has previously worked with Spectrum on a variety of projects in recent years, including the 2008 Atlantic City Visitor Profile Study.

Spectrum (www.spectrumgaming.com) is a founding member of Global i-Gaming Advisors (GiGA), a best-of-breed partnership with leading internet gambling research and advisory firms H2 Gambling Capital and Gaming Edge Associates.

Johnson's client list has included domestic gaming operators such as Delaware Park, Dover Downs, Finger Lakes Gaming, Horseshoe Gaming, Indiana Live, Saratoga Gaming and Raceway, and Twin River, online operators including 888 and Party Poker, as well as gaming suppliers such as Bally Technologies and Spielo.

"Gene will play a critical role in Spectrum's future as an advisor to governments and private clients seeking opportunities in online gaming, as well as in market research," said Spectrum Managing Director Michael Pollock.

"I am proud to be joining the premier consultancy in the field of gaming, regulation, and analysis and look forward to working with a great group of professionals in an exciting and rapidly evolving industry," said Johnson.

Spectrum and its sister company, Spectrum OSO Asia, serve a growing list of government agencies and private clients through offices in Atlantic City, Bangkok, Guangzhou, Hong Kong, Las Vegas, Macau, Miami and Tokyo. Services include:

  • Lottery consulting
  • Feasibility and market studies
  • Investigations and due diligence (Financial and Integrity)
  • Internet gambling research and analysis
  • Economic impact reports
  • Restructurings, distressed properties/acquisition services
  • Drafting of legislation and regulation
  • Anti-money laundering controls
  • Public-policy analysis
  • Establishment of investigative procedures
  • Evaluation of public policy
  • Legal support service
  • Gaming regulatory services
  • Professional services for Indian Nations