New York / London, Jan. 25, 2012 (GLOBE NEWSWIRE) -- Synaptic Digital, the world’s premier multichannel digital media creation and distribution platform, recently unveiled major enhancements to www.thenewsmarket.com, the company’s global content exchange, aimed at providing a broader range of new and traditional media with instant access to the multimedia content they need from hundreds of brands and organizations, in the format they need it, from anywhere in the world.
The current round of enhancements includes the world’s fastest, cloud-based direct download, one-click embed and open content previews. "The definition of ‘media’ has forever changed and expanded, and these enhancements are part of an ongoing effort to meet the media’s demand for more content, in more formats with more delivery options," said Jose Bonito, Senior Media Relations Executive, Synaptic Digital.
To see a more detailed overview of the recent changes to thenewsmarket.com, you can watch the tutorial video here: http://inr.synapticdigital.com/synapticdigital/TNMUpdate2012.
Users can now leverage Synaptic Digital’s geographically distributed cloud-based infrastructure to download all file types, including large HD files, directly to their desktops with impressive download speeds from anywhere in the world. The new cloud-based download mechanism also provides unparalleled resiliency, works well even on a poor quality internet connection and resumes automatically once a broken internet connection is restored. Visitors can also embed unrestricted content, allowing for maximum sharing on blogs, websites and social media properties.
"The speed and resiliency of our new cloud-based download mechanism, as opposed to FTP, is particularly crucial in markets with challenging bandwidth issues, and will be a real asset for media everywhere to get content instantly during the run up to the highly anticipated 2012 Olympic Games and beyond" said Krish Menon, Chief Technology Officer, Synaptic Digital.
In the ten years since www.thenewsmarket.com was launched in beta at the Sydney Olympics, digital video has taken off, and become an essential part of an organization’s communications strategy. In that time, thenewsmarket.com has developed from a useful digital tool for broadcast journalists that saved them the time and expense of requesting Beta SP tapes from brands, to a critical part of the workflow of time-strapped publishers from broadcast outlets, online news sites and blogs. Today, media users from over 35,000 media outlets globally rely on thenewsmarket.com to preview, download and embed corporate video and supporting materials to include in their stories.
"Over the years, Synaptic Digital has been building out its modular technology platform in order to better serve the needs of clients and end users. For thenewsmarket.com’s latest upgrade, we were able to assemble the modules we use to power hundreds of corporate online newsrooms and microsites for brands including adidas, Intel, Google, Kia and Dell to provide a faster and more robust experience for media looking for corporate video content, said Nick Abramovich, CEO & President, Synaptic Digital. "Leveraging Synapse’s modules to enable cloud-based download and enhanced content syndication and fulfillment also addresses our corporate, government and non-profit clients’ commitment to communicate to a much broader swath of publishers."
Since the new features went live two weeks ago, the response to the upgrade has been overwhelmingly positive. Users from outlets like RAI, APTN, Sky News, Telecinco and CBS are already taking advantage of the cloud-based download and reporting a much faster experience and quicker ordering process. According to one user, Emanuele Stefanelli, Head of Archive and Media Manager, Sky Italia, "thenewsmarket.com is a useful tool to source video news, every hour on the hour, and is now easier than ever." Martin Stanford, News Anchor, Sky News, UK echoes: "It’s made a good service even better."
These latest enhancements, coupled with Synaptic Digital's recently announced distribution partnership with ENPS, a division of the Associated Press, is part of an ongoing product strategy for thenewsmarket.com to deliver content at speeds to meet the 24/7/365 news cycle as well as be integrated with the tools that media use on a daily basis. Through the ENPS deal in particular, client content from thenewsmarket.com is syndicated via the ENPS network into 800 newsrooms globally, which, coupled with thenewsmarket.com's user base provides unprecedented multimedia news reach for corporations.
About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) helps brands tell their stories across earned, owned and paid media through newsworthy, informative video. General Motors, Honda, Procter & Gamble, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and thenewsmarket.com, the world's largest content exchange for journalists and influencers, to connect with their audiences in measurable ways. We are privately held and headquartered in New York, with offices in London, Ahmedabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.