FOUNTAIN VALLEY, Calif., Feb. 2, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL), a leader in mobile apps development, announced today that Rampage Jackson, UFC (Ultimate Fighting Championship®) star and film actor (The A-Team), has signed a three-app deal to develop mobile games. Jackson, an active gaming enthusiast, has been appointed to the role of Creative Game Development Executive at MEDL and will work closely with its team of creative executives and programmers to develop three games based on his ideas. The first app is slated for launch in Spring 2012.
The three-app deal signifies a continuing trend of celebrities who are marketing their own mobile apps to connect with their fans and extend their brands into the fast-growing mobile apps market. Jackson is known for being exceptionally engaged with his fans, which is partly why his role in creating the apps will be much more in-depth and hands-on than what is typical of a celebrity-branded app. While the apps will bear Jackson's name, they will not necessarily reflect his UFC or acting endeavors; rather, they will be based on his original ideas as a gamer.
"Rampage is a long-time avid gamer with great ideas that he's been interested in developing for some time," said Todd Jacobs of William Morris Endeavor. "This isn't a case of a celebrity stamping his or her name or brand on a trendy product, but of a serious creative talent who is looking to chart new territory for himself and for his fans who share his passion for gaming."
"With Rampage's acting career taking off and his UFC achievements well established, now is a perfect time for him to expand into mobile and connect with his fans in a new way," said Dave Swartz, MEDL Mobile co-founder and chief creative officer. "In his case, it's going to not only provide another avenue for his brand, but an opportunity for him to validate yet another one of his talents – creative development."
About MEDL Mobile
MEDL Mobile Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 85,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations for our user base.
For more information about MEDL Mobile, please visit http://www.medlmobile.com.
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About Rampage Jackson
Quinton "Rampage" Jackson (born June 20, 1978 in Memphis, Tennessee) is an American professional mixed martial arts fighter who rose to prominence with his fights in Japan's PRIDE Fighting Championships. He is the former UFC light heavyweight champion and PRIDE middleweight champion. He was the first fighter to unify a UFC and PRIDE championship belt. He has a professional record of 31 wins with eight losses. Jackson is constantly ranked by Sherdog as one of the top three light heavyweights in the world. Outside the ring, he is known for his humor, colorful personality and acting career.