CLEARWATER, Fla., Feb. 2, 2012 (GLOBE NEWSWIRE) -- Tech Data Corporation (Nasdaq:TECD) today announced the launch of its all-new Authority magazine. Now an all-digital publication, Authority taps into Tech Data's wealth of expertise to deliver in-depth coverage on key markets and trends, emerging technologies, Tech Data offerings and creative solutions to business challenges facing IT resellers. Authority is published by TDAgency, Tech Data's full-service advertising, marketing, public relations and sales support agency for its vendor partners and IT reseller customers.
"The all-new Authority magazine enables Tech Data to better serve and connect our channel partners," said Derrek Hallock, Vice President of TDAgency. "The new interactive design makes Authority more convenient than ever, providing the same thought-provoking industry insight that our resellers expect with increased accessibility. For our vendor partners, it provides direct access to their audience with one click."
Authority is now interactive, offering firsthand insight from industry experts through outlets including video seminars, clickable vendor ads providing information or instant ordering, integrated social bookmarking for easy sharing with colleagues, and applications for your various mobile devices to make the issue available anytime, anywhere. Authority can be saved to PC/Mac or remote storage devices if working offline, while archived and searchable back issues are available at www.techdata.com/authority.
Authority is distributed quarterly to over 30,000 channel partners. Available now, the first issue of the new Authority includes features on the fast-growing digital signage market, Ultrabooks and All-in-One (AIO) devices, developing effective marketing plans and Tech Data's new mobile app, accessTD. To view Authority, go to www.techdata.com/authority.
About Tech Data
Tech Data Corporation is one of the world's largest wholesale distributors of technology products. Its advanced logistics capabilities and value added services enable 125,000 resellers in more than 100 countries to efficiently and cost effectively support the diverse technology needs of end users. Tech Data generated $24.4 billion in net sales for the fiscal year ended January 31, 2011, and is ranked 109th on the Fortune 500®. To learn more, visit www.techdata.com.
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