Viralheat Launches 2.0 Platform for Social Media Management

SAN MATEO, CA--(Marketwire - Mar 27, 2012) - Viralheat, a premier social media management company, announced today the launch of Viralheat 2.0, the company's significant update to its robust platform for understanding and analyzing social media. Viralheat 2.0 boasts broad enhancements to the user interface, social platform integration and patented Human Intent technology. The insights provided by the latest version are making analytics accessible and actionable to businesses by offering seamless social media management, monitoring, engagement in one unified dashboard.

"The ability to manage multiple social networks and monitor the social landscape while harnessing sentiment and intent technologies is turning 'big data' into actionable insights for the first time," said Michael Fauscette, GVP, Software Business Solutions, IDC.

What's New?
Viralheat 2.0 builds on the company's flagship offering, and now includes a robust, fully integrated platform spanning social media management, monitoring, engagement, analytics and intent.

• In-Dashboard Publishing & Engagement - Engagement capabilities are available from within individual social platforms, as well as cross-platform publishing from a main toolbar.
• Patented Human Intent Technology - Viralheat combines natural language processing (NLP) and machine learning to deliver the most accurate analysis available for each mention to identify leads across the social web.
• Cross-Platform Integration - Viralheat now allows businesses to engage with audiences across major platforms from multiple accounts.
• Facebook Insight Data - Viralheat now incorporates Facebook Insight data into its analysis of ongoing conversations on Facebook pages.
• Robust Twitter Analytics - A more advanced Twitter integration allowing deeper Twitter insights across accounts to be surfaced.
• User Interface Upgrades - Viralheat allows users to access, post, respond and engage with users from a single, unified interface.
• Social Graph Analysis - Author/influencer data appears with an on-hover feature for better response, targeting and understanding.

"A marketer's ability to not only understand, but act intelligently upon, social media data is more valuable than ever," explained Raj Kadam, co-founder and CEO, Viralheat. "Viralheat 2.0 now allows businesses an opportunity to make measurable use of large amounts of data in ways marketers, community managers, sales and support professionals haven't experienced until now."

For more information regarding Viralheat 2.0, visit http://www.viralheat.com/home/features/2.0
http://www.youtube.com/watch?v=yHKqZQx5zp8

About Viralheat
Viralheat is a simple and affordable way for brands, agencies, marketers and content producers to monitor content and engagement on the Web and across social networks.

Users can identify key trends, sentiment, understand community engagement, influencers and perform competitive analysis, with an emphasis on anticipating future actions and results. Founded in January 2009 by Raj Kadam and Vishal Sankhla, Viralheat was built with fanatical focus on scalability and speedy data analysis at disruptively low costs.
For more information, visit http://www.viralheat.com or follow us on Twitter (@viralheat).