UTalkMarketing Changes Name to The Knowledge Engineers and Launches Two Digital Training Platforms

NEW YORK, NY--(Marketwire - Mar 27, 2012) - The Knowledge Engineers, the world's leading provider of digital training and knowledge, today launched its new company name and website (www.theknowledgeengineers.com) while introducing two groundbreaking, digital content platforms to service the needs of today's global brands and agency specialists -- Digital Knowledge Centre and 12ahead.

Digital Knowledge Centre, an online learning platform for digital insight, and 12ahead, the world's most powerful source for innovative trends in marketing and technology, are both available for subscription. Each offering introduces functional, new toolsets to marketing specialists for use to improve individual work, team knowledge and overall company expertise.

"The Knowledge Engineers began as an online community for digital marketers," said Niall McKinney, Founder and CEO of The Knowledge Engineers. "Through an unwavering commitment to digital best practices and information sharing, we've become a leader in digital training and content to help our brand, business and agency partners reach their business objectives through training platforms and digital academies."

Formerly known as UTalkMarketing, The Knowledge Engineers accelerates the digital transformation within global organizations to effect major changes in capabilities and organizational information sharing. The training programs offer targeted curriculums to suit organizational needs across levels and skillsets.

The launch of The Knowledge Engineers name and its platforms comes at a time when digital spending is at an all-time high. According to a late 2011 report by Forrester Research, interactive marketing spending will hit $76.6 billion in 2016 -- comprising 35 percent of all advertising spend and a significant jump from 19 percent in 2011.

"With digital spend growing substantially, we not only educate on specific interactive skillsets through content and programs centered on social media, search, display and more, but we also help companies create efficiencies by ensuring brands are getting the most out of their digital marketing dollars," said McKinney.

Through The Knowledge Engineers website, brands and agencies can join any of the following platforms to increase their organization's overall digital skill set and overall knowledge of interactive marketing:

• Digital Knowledge Centre (www.digitalknowledgecentre.com) is an online learning platform for developing digital marketing knowledge and skills. Available as a free trial, the platform offers custom and personalized courses to meet marketers needs in a fast-changing, digital marketing world. Courses include: Social Media, Project Management, Mobile, CRM & Data, Digital Strategy, Measurement, Analytics, Search and Optimization and Video & Display. The platform also includes a variety of resources to guide users on their journey to digital expertise.
  
  
• 12ahead (www.12ahead.com) is part of the company's publishing unit, which aims to be a global source of information at the forefront of digital marketing. 12ahead presents twelve important emerging trends in digital marketing on a daily basis, and uses a global network of consultants, writers and correspondents in London, New York, San Francisco, Sao Paulo, Singapore, Shanghai, Amsterdam and Sydney. The platform offers readers case studies on latest international cutting-edge marketing campaigns, in-depth research identifying emerging consumer trends, expert analysis, exclusive commentary from digital thought leaders as well as insider reports from key annual events -- SXSW, Google Zeitgeist, F8 and MI Expo.

In addition, The Knowledge Engineers shares free, marketing news at UTalkMarketing (www.utalkmarketing.com) and offers unique digital and marketing training programs created for marketing specialists, brands and agencies.

About The Knowledge Engineers
The Knowledge Engineers is the world's leading digital training company with clients that include seven of the top 10 advertising agencies in the world, including Leo Burnett and DDB, among others. With more than 40 courses globally and over 15,000 people trained in the last year, its long-term digital academies and world-class platforms are accelerating digital transformation to effect major change within large organizations. The company combines its own proprietary research techniques and experience to develop curriculums that suit the specific needs of clients and are targeted to the different levels of an organization.

The Knowledge Engineers is headquartered in New York and London with offices in Sao Paulo and Singapore, serving all regions of the world.