Custom Benefit Plans and Ritter Insurance Marketing Partner as Field Marketing Organizations (FMO) for Senior Market Insurance Products

HARRISBURG, PA--(Marketwire - Mar 28, 2012) - Custom Benefit Plans and Ritter Insurance Marketing have partnered to distribute Senior Market Insurance products through independent insurance agents. The combination offers unique value not only to insurance companies seeking distribution, but also to independent insurance agents looking for training, marketing, sales and product support.

Craig Ritter, President of Ritter Insurance Marketing, describes the partnership, "We are thrilled to have an alliance with Custom Benefit Plans. As a leading health and life products distributor in south eastern Pennsylvania, Custom Benefit Plans provides a strong local presence to support their agents. Custom Benefit Plans provides its agents with product and compliance training, sales and marketing training, lead support, ongoing coaching and mentorship by industry veterans, and 30 years of industry experience. In addition, Custom Benefit Plans is expanding their footprint beyond the pre-65 aged market into the post-65/Medicare market place. We're happy to help them in these efforts."

Sal Dinardo, President of Custom Benefit Plans, describes how Ritter Insurance Marketing strengthens the services they provide to their agents. "There are a number of resources that Ritter provides which help to enrich the opportunity for our agent team. The tools range from lead generation tools like to hosted solutions for lead management, to product analysis tools like, and Part D drug cost estimators. In addition, Ritter provides web-based 'back office' tools including agent commission payment systems, management of licensing paperwork, tracking of agent's active appointments and in-house agent training/consulting services. All these systems reinforce our back office efforts and free up valuable staff time."

Craig concludes, "The key trends in health Insurance delivery marketplace are on efficiency and compliance. Partnerships like this with Custom Benefit Plans allow each of us to focus on what we do best. This increases efficiency, reduces redundancy and improves compliance by allowing the local management to focus on agent training, education and local marketing. This benefits the insurance company by giving them compliant, highly trained distributors, the insurance agent with access to state of the art web-based tools and local support and, ultimately, the customer gets a great sales experience."

About Ritter Insurance Marketing -- Ritter Insurance Marketing is a FMO specializing in Medicare and health-related Insurance products. Ritter has grown into a technology leader in the FMO market for Senior Insurance Products. With 30 employees and over 15,000 insurance agents as registered users, Ritter represents over 30 insurance companies who look to Ritter to solve their distribution concerns.

About Custom Benefit Plans -- Custom Benefits Plans, Inc. (CBPI) is headquartered in Willow Grove, Pa and has a team of insurance professionals who are committed to the daily challenges of trying to help our clients, independent agents and agencies grow their business.

To ensure the success of agents affiliated with CBPI, we focus daily on providing access to cost-competitive products, on-going industry education and superior customer service.

Our commitment to growth is through acquisitions, mergers and strategic partners that will help us to meet our customers ever growing insurance needs and provide a working environment conducive to building positive and long-term relationships with agents and companies with whom we do business with.

Contact Information:

Lisa Borowitz
Phone: (717) 540-3720