California Eastern Laboratories Selects Adexa for Demand Planning

In High Tech, More Accurate Forecasts Mean Better Customer Service

LOS ANGELES, CA--(Marketwire - Apr 10, 2012) - Adexa, Inc., the global provider of Supply Chain Planning and Demand Planning solutions, announced today that California Eastern Laboratories (CEL), an exclusive sales and marketing partner of products made by the Compound Semiconductor Devices Business Division (CSDBD) of Renesas Electronics Corporation, has selected and is currently implementing Adexa's Collaborative Demand Planner solution, replacing CEL's older Demand Planning solution. The primary goal of the project is to provide effective tools to enhance forecasting and collaboration capabilities for the sales and marketing departments.

"We want accurate forecasts in order to serve our customers better," said Kalki Radhakrishnan (Rada), CEL's CIO. "At the same time, we wanted to become more productive, internally. We want our users to spend less time on data entry and more time in real-time analysis to make faster and better decisions. We felt comfortable with Adexa's technology, and knowledge of our industry, to take us to the next level."

CEL is currently modeling its entire demand planning processes in Adexa's Collaborative Demand Planner. Due to the business-critical nature of this business process, a solid foundation and future scalability of the system are high priorities to CEL.

For more information visit or download Demand Planning for Profit Driven Supply Chains ePaper at:

About CEL
California Eastern Laboratories (CEL) is the exclusive sales and marketing partner in North America and Latin America for products made by the Compound Semiconductor Devices Business Division (CSDBD) of Renesas Electronics Corporation, formerly NEC Electronics Corporation. These products include RF components and RFICs, optocouplers, solid state relays, and lasers and detectors for fiber optics. CEL maintains extensive inventories, sets pricing, and provides engineering and applications support at its design center in Santa Clara, CA.

About Adexa
Since 1994, some of the most visionary companies in the world run their supply chains on Adexa. Its Profit-Driven solutions uniquely combine and link together demand, supply, and operational planning with financial optimization -- because every decision affects the bottom-line. As a Result, Adexa clients are the best-in-class when it comes to cost and inventory management, productivity, and customer service. That includes such global leaders as AMD, Boeing, Fujitsu, Toshiba, Shimano, Mannington, NEC, IDT, Samsung, NXP, and Unilever.

Contact Information:

US: Ron Wilson
Marketing Director
888-300-7692 (Ext. 3)