FOUNTAIN VALLEY, Calif., April 19, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL), a leader in mobile apps development, announced today the launch of GiddyUp, a new mobile app designed to make social event planning easy and efficient. Developed with the San Francisco-based startup of the same name, GiddyUp simplifies the process of planning impromptu happy hours, group dinners and any type of outing by allowing users to quickly create events, neatly display event details, generate quick responses and answer the age-old questions "What is everybody doing tonight?" and "Who else is going?" The free app, which operates on both Apple iOS & Android platforms, is available now in the Apple App Store and Google Play.
Unlike other social apps, GiddyUp eliminates traditional barriers of event planning by enabling any mobile phone with Internet and SMS capabilities to participate in group planning with no sign-up required. GiddyUp facilitates get-togethers of all types and sizes with the contacts in your phone. Users simply create an event, invite friends, chat using the built-in group chat feature, and RSVP. Users are alerted via push notifications or SMS, significantly reducing the wait time typically associated with email, Facebook, Evite and other platforms, and allowing participants to find out who's "in" and who's "out" for a particular "GiddyUp" in minutes.
"The tools we currently use to get a few friends together for happy hour leave a lot to be desired," said Elliot Goldwater, co-founder and CEO of GiddyUp. "Email chains and text messages become chaotic, leaving crucial details to get lost in the shuffle. We wanted to fill a void that's left by plan-sharing tools like Forecast that are far too public and awkward and others like Facebook and Evite that aren't conducive to short-term planning."
"Part of why we loved the concept of GiddyUp is because it's based around the user's contact list, those individuals you reach out to on a whim, who comprise your truest social network," said Dave Swartz, MEDL Mobile co-founder and chief creative officer. "Thanks to this and its clear-cut, easy-to-use tools and features, we feel that GiddyUp accomplishes its aim to take the frustration out of social planning so it's easier for today's busy people to enjoy fuller social lives."
How does GiddyUp work? (Demo Video)
- Create a "GiddyUp," title it, and add friends. If you don't have concrete plans, you can start a discussion and solicit the group for input
- Add a location, date and time, notes and even photos for specific plans
- GiddyUp users are alerted via push notification to generate a quick response
- Non-GiddyUp users are sent an SMS with a link that opens in their mobile browser
- All invitees – regardless if they have the app – can view event details, other invitees and their status
- RSVP
Events can be made public or private by the initiating user, with private events accessible only to invitees. Event details can be added or changed at any time with updates sent to users accordingly, and events initiated or accepted can also sync with your calendar.
About GiddyUp
GiddyUp is a cross-platform mobile application that makes it easier for friends to get together. Designed for iOS and Android operating systems, GiddyUp offers users a fun and easy alternative to your typical communication and event planning tools. GiddyUp lets users quickly and easily create events with a variety of different details including Title, Friends, Location, Date & Time, Notes and even pictures. Responding to an event is super easy and you don't even need the app to do so. All the event details are neatly displayed for each invitee and the built-in group chat lets everybody stay in touch from inception to arrival. To find out more, and watch our demo video, visit http://www.giddyupapp.com.
About MEDL Mobile
MEDL Mobile Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 85,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations for our user base.
The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.