Global Online Talent Discovery Platform access4artists Launches

Builds Community Where Artists and Fans Empower Each Other


Detroit, April 19, 2012 (GLOBE NEWSWIRE) -- access4artists, a new global online talent discovery platform that connects and promotes artists across multiple disciplines, today announced its official launch and that public voting is officially open.  access4artists spans 11 categories: Musician/Band, Dancer, Comedian, Model, Spoken Word/Poet, Short Film Director, Actor, Fine Arts, Photographer, Interior Designer, and Fashion Designer.   Illustrious access4artists participants include Benny Demus, (official tour DJ for Akon) and the Canadian indie band Eight and a Half, (comprised of members from The Stills and Broken Social Scene) who just released their debut self-titled album and video for their song "Go Ego" featuring the actress Jessica Stroup of 90210.

"We created access4artists because we wanted to build an authentic platform which puts artists in the spotlight," stated founder Kiate Moy.    

ARTISTS CREATE
Creativity has no boundaries.  access4artists enables artists to set up free profiles that can be tagged in multiple categories to build a bigger and more diverse fan base. Profiles are organized by media categories (i.e. photos, video, songs) and display activity updates, creating a one stop digital hub to keep fans informed and engaged.  Artists reach out to fans directly, offering incentives to gain votes, such as free tracks and performance tickets.  Artists can collaborate with each other locally or across the globe using the platform's 'search by location' feature, cultivating cross-pollination, community and opportunity. 

FANS CURATE
Empowering fans to take an active role in launching their favorite artists' success, access4artists is fan curated.  Artists with the most votes are featured on the homepage. Frequent voters are also prominently featured on the site, enabling fans to build street cred as curators of good taste.  Fans discover new artists and reach out to their favorite artists directly using the platform's messaging feature to inspire and personally share their love.

access4artists benefits, connects and promotes both artists and fans with community building features, including:

  • Monthly contests for top artists in 11 categories based on fan votes and selections by high profile judges
  • Monthly, winning artists are featured on home page and win career building prizes
  • Monthly, leading industry experts review artists with the most fan votes
  • Artist profiles can be categorized in up to 11 categories and over 75 subcategories
  • Artists connect with other artists in their category and across disciplines
  • Artists incentivize fans to vote for them via artist-generated, exclusive perks
  • Artists and fans benefit from social network integration through Facebook
  • Artists and fans access advanced profile analytics
  • Artists and fans directly connect on access4artists site
  • Featured fans build followings as tastemakers
  • Fans discover new artists by searching across 11 categories, over 75 subcategories and geographic location

To celebrate the launch, access4artists is currently hosting two contests: 1) Cyber Launch Party, which runs from Monday, April 23 through Friday, April 27; and 2) May Contest, which closes on May 31st.  

Contest #1 - Cyber Launch Party

Monday, April 23:  TWITTER - Twitter users who follow access4artists (@Access4Artists) and tweet access4artists their profile are entered into a drawing for $25 iTunes gift card. There will be three winners.

Tuesday, April 24:  FACEBOOK - Facebook users who "like" access4artists (https://www.facebook.com/access4artists) and post access4artists's Facebook link to their Facebook profile will be entered into a drawing for $25 amazon gift card. There will be 3 winners.

Wednesday, April 25:  FAN - Two access4artists Fan Members will be chosen at random and each awarded a $100 Visa gift card.

Thursday, April 26:  ARTIST - Two access4artists Artist Members will be chosen at random and each awarded a $100 Visa gift card.

Friday, April 27:  GRAND PRIZE - Four new iPad 3s will be awarded to:

  • Top two access4artists Fan Members with the most Friends
  • Top two access4artists Artist Members with most Votes

Contest #2 - May Contest

May Contest is the first of the site's ongoing monthly contests where fans vote for the top five artists in each category and leading industry judges choose the Overall Category Winner. The first panel of judges will be announced in May and voting closes on May 31.  Each month, the 11 Overall Category Winners will:

  • Be featured on the access4artists homepage  
  • Win career-building prizes
  • Have work viewed and judged by top industry influencers

access4artists takes the DIY ethic of creation and 'can do' spirit of the digital age to the next level.  Using the most technologically innovative tools and the power of interconnectivity, the platform enables artists to connect directly with fans who, in turn, are empowered to make their favorite artists' careers.  Eliminating the need for mainstream industry middlemen, artists build their own fan base.  Fans take an active role in launching their favorite artist's success while building their own following as experts and tastemakers.  

About access4artists

Founded in Detroit in 2009, access4artists is a unique global online talent discovery platform that embodies and celebrates the DIY ethic of creation and 'can do' spirit.  Taking digital self-promotion to a whole new level, access4artists empowers both artists and fans.  Artists promote themselves directly to fans whose votes increase the artist's exposure. Beta testing began in January 2012 followed by a standout debut in March 2012 at the renowned interactive event South by Southwest (SXSW), enlisting the excitement of beta testers and followers on-site through demos.  access4artists is a subsidiary of Auburn Global Group, LLC.

Build it and bring it on.  access4artists is more than a website.  It's a movement.  LISTEN. LAUGH. DANCE. VOTE.

LINKS:

MEDIA CONTACT:

Annie Granatstein: 347.363.9023

press@cultureshockny.com

A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=12497

Benny Demus access4artists Profile