Infusion Brands Enters Into Global Licensing and Distribution Agreement for Shampaw(R)

Scheduled to Launch in Second Quarter


CLEARWATER, Fla., April 24, 2012 (GLOBE NEWSWIRE) -- Infusion Brands International (INBI.PK) – a global consumer products company – continues to expand its product line through a new licensing and distribution agreement with Daily Life, LLC (Daily Life), an innovative provider of sought-after consumer pet products. This agreement grants Infusion Brands exclusive worldwide distribution rights for Daily Life's signature product, Shampaw.

Daily Life has selected Infusion Brands to launch its consumer pet products via direct response programming featuring its flagship product, Shampaw. Infusion Brands is currently anticipating a second quarter on-air launch.

Shampaw is a dog-washing glove designed to clean your dog from the inside out, instead of just washing the surface like most other products and devices. The 38 water-jet nozzles built into the glove ensure your dog is free of debris, fleas and dander, while simultaneously massaging your dog. Shampaw is so easy to use that anyone can use it – even kids. And dogs love it because it's gentle and non-irritating to their skin.

"Thanks to years of experience in the consumer products category, we're able to quickly identify innovative, game-changing products and bring them to market worldwide," said Bob DeCecco, Chairman and CEO of Infusion Brands. "This agreement with Daily Life will further position Infusion Brands as a strong player in the consumer products marketplace."

Shampaw is the result of years of research and testing. It features the safest materials available, making it safe for any type or size dog. The glove itself is built of quality materials that are known for their reliability and durability.

"Shampaw has already established a superb reputation and dedicated following among consumers in the United States," said Ernest Zavoral, Founder of Daily Life. "We're confident this partnership with Infusion Brands is going to take an already successful product to another level."

About Infusion Brands International, Inc.

Infusion Brands International, Inc. (INBI.PK) is a consumer products company that leverages direct response channels to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

About Daily Life, LLC.

Shampaw is a division of Daily Life, LLC, a company known for its innovative and desirable consumer products. Its main product, the Shampaw dog washing glove, is the outcome of years of research and testing by consumers, veterinarians and professional dog groomers. It is manufactured under the most stringent conditions, adhering to guidelines established by the Consumer Products Safety Act (CPSA), the US Food and Drug Administration (FDA), and the Environmental Protection Agency (EPA). Only the safest and most reliable materials are used in the construction of Shampaw products. For more information, visit www.shampaw.com.



            

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