Mobiquity Builds on Momentum in Exploding mHealth Industry, Welcomes Dr. Stephen Ferzoco as Chief Medical Officer

BOSTON, MA--(Marketwire - May 8, 2012) - Mobiquity, a professional services firm creating innovative and engaging enterprise-class mobile solutions that drive business value, today announced Dr. Stephen Ferzoco has joined the company as Chief Medical Officer. In this role, Dr. Ferzoco will help Mobiquity tap the vast potential of the mHealth industry, estimated by analysts to top $4.6 billion by 2014, and enable clients to unleash the power of mobile to deliver top-quality healthcare at lower costs through a mobile delivery network.

What's New:

• Mobiquity plans to aggressively take advantage of the myriad opportunities made possible by mHealth. Its breadth of services and capabilities will be used by patients, providers and provider groups, hospitals and insurance companies, employers, and specific industries like pharmaceutical and medical device manufacturers.
• Mobiquity already provides mHealth services to clients including Weight Watchers International, York Hospital, CVS Caremark and Boston Scientific. Since Dr. Ferzoco joined the firm, Mobiquity has added Accunurse and Best Doctors to its roster of mHealth clients.
• mHealth applications are on the rise. A recent Deloitte survey of 250 senior mobile industry executives found that 78 percent view healthcare as the most promising new growth channel for 4G.
• In 2011, there were an estimated 5.9 billion mobile cellular-phone subscriptions across the globe. In the U.S. alone, there are 320 million wireless subscriptions. Such widespread adoption of mobile technologies will greatly extend the reach of mHealth and its ability to improve healthcare.
• Growth across healthcare sectors will be driven by nonstop innovation as clients demand more personalized and sophisticated apps and devices. It's been projected that 500 million people will be using mobile-health apps by 2015.

What People are Saying:
"An aging populations that will need increased medical care from fewer doctors, rising healthcare costs, and demand for remote access to medical diagnosis and treatment are just a few of the macro trends driving today's exploding mHealth market," said Dr. Ferzoco. "Mobile offers an ideal solution for addressing these trends and curbing rising healthcare costs driven by outmoded approaches. The ways mHealth can be used by various stakeholders is almost limitless: from doctors using smartphones at the point of care and hospitals that leverage apps to more efficiently book services or discharge patients, to insurance companies streamlining claims processes and speeding access to essential medical care, and apps that help patients make important behavior changes that lead to lower chronic and acute care costs. Mobiquity is perfectly poised to offer a range of services that address these needs, and more."

"With researchers and developers pushing the envelope, over the next few years, mHealth is set to transform healthcare from a system that revolves around physicians and hospitals to one that actively engages the patient. Mobile technology is what it's all about," said Bill Seibel, CEO of Mobiquity. "We've already been benefiting from Steve's mobile health expertise as a member of our Advisory Board. His contributions as Chief Medical Officer will help us further help our clients develop innovative, effective mobile health strategies that empower their organizations and the patient."

About Mobiquity
Mobiquity is a professional-services firm working with the Global 2000 to create innovative and engaging enterprise-class mobile solutions. Clients benefit from the breadth and depth of our cross-disciplinary teams to unleash the power of mobile. Integrating strategy, user-experience design, analytics, security and social media, Mobiquity delivers across the entire mobile ecosystem, driving business innovation and competitive advantage. In its first 12 months, Mobiquity's client roster surged to more than 70 companies (the majority hailing from the Fortune 500), including CVS Caremark, Fidelity Investments, John Hancock, MetLife, Manulife Financial, the New York Post, Putnam Investments, State Street and Weight Watchers International. Mobiquity was named by Network World as one of the hot technology startups to watch in 2012. SAP also selected Mobiquity as a partner to help customers develop and implement mobile strategies and applications that optimize investments in SAP enterprise solutions. To learn more, visit www.mobiquityinc.com.