The Jewelry Exchange Reports Increase in Diamond Sales

TUSTIN, CA--(Marketwire - May 14, 2012) - The Jewelry Exchange is reporting an increase in Diamond sales in April compared to last year's same store figures. The increase of 6.75% in overall number of diamonds sold is accompanied by an increase in the average price per item, which is up 6.18%.

According to company spokesman Christopher Doddridge, "The industry is experiencing the marketplace equalizing itself. Consumers are resisting this increase as much as possible, but you have rough diamonds increasing significantly enough to affect the retail pricing." Despite an increase in diamond prices across the United States, the Jewelry Exchange is keeping their prices low, says Mr. Doddridge. "We have been getting a lot of customer feedback that indicates we have the better prices for the quality than other jewelers."

The Jewelry Exchange is one of the nation's largest direct diamond importers, and purchases their diamonds direct from site holders. They do not borrow or pay for items on Memo, meaning they own all their goods. They carry a wide selection of diamonds in every shape, size and quality, including EGL and GIA certified diamonds.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation who also owns and operates the Jewelry Factory and the Jewelry Source.

If you would like more information on this topic please contact Fallan Paschke at 714/542-9200 x196 or via e-mail at